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Visual Analytics with Tableau

You're reading from   Visual Analytics with Tableau A four-color journey through a complete Tableau visualization

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Product type Paperback
Published in May 2017
Publisher Wiley
ISBN-13 9781119560203
Length 288 pages
Edition 1st Edition
Tools
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Author (1):
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Alexander Loth Alexander Loth
Author Profile Icon Alexander Loth
Alexander Loth
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Table of Contents (16) Chapters Close

1. Cover FREE CHAPTER
2. Foreword by Nate Vogel
3. Foreword by Sophie Sparkes
4. Introduction 5. Chapter 1: Introduction and Getting Started with Tableau 6. Chapter 2: Adding Data Sources in Tableau 7. Chapter 3: Creating Data Visualizations 8. Chapter 4: Aggregate Functions, Calculated Fields, and Parameters 9. Chapter 5: Table Calculations and Level of Detail Calculations 10. Chapter 6: Maps 11. Chapter 7: Advanced Analytics: Trends, Forecasts, Clusters, and other Statistical Tools 12. Chapter 8: Interactive Dashboards 13. Chapter 9: Sharing Insights with Colleagues and the World 14. Chapter 10: Data Preparation with Tableau Prep 15. Index
16. End User License Agreement

Chapter 3
Creating Data Visualizations

A picture is worth a thousand words.

But what exactly do you want to say with the chart you create? Keep this question in mind when you start your journey into the world of data visualization with Tableau. Useful charts are charts that have a clear purpose: they convey a message, answer questions, or provoke new questions and discussions.

There are many different ways to visually present your data in Tableau. And these graphical representations of your data can be further customized in many ways. This means, if you desire, you can create data visualizations that go beyond the standard charts you are familiar with from using other business tools. A little more diversity can also help you gain the attention of your audience and spark interest in your data, alongside the story you want to tell with it.

By the end of this chapter, you will be able to:

  • Choose between simple chart types, including bar charts, scatter plots, and line charts.
  • Answer comprehensive...
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