Foreword by Sophie Sparkes

We have never had more data at our fingertips than we do right now. Advances in technology are letting us capture and store more data than ever before. At the same time, the audience accessing and using data is growing ever larger. The question is, how do we find the insights within this data? And, more important, how do we communicate these insights?

We humans are a visual species. We can quickly and effectively understand complex information when it is presented in a visual form. We are also a storytelling species. We attach narratives to everything we see. So, effective data communication is a combination of images and words that explain the underlying data and analysis.

When it comes to visually analyzing data and sharing insights, Tableau is in a league of its own. Tableau's flexible drag‐and‐drop design lets anyone—from a single user to a company of thousands—answer their data questions. Tableau also lets you share your...