PRELIMINARY CONSIDERATIONS
Before jumping in, it can be beneficial to pause and clarify the purpose of the dashboard. Ask yourself the following questions:
- What are you hoping to achieve with the dashboard?
- What is the intended effect?
- Who is your primary audience?
- What part of the data is most interesting for your target audience?
- Are you trying to communicate a specific point, or do you want to enable the audience to ask their own questions?
- What kinds of questions might they have?
- How can this data help your audience make better decisions?
- Are there secondary audiences or use cases that your dashboard also has to cover?
Answering these questions beforehand will help you build more effective dashboards.
That said, in practice, creating a dashboard is often an iterative process; there is no single, perfect dashboard. But with regular feedback from your target audience, you can quickly improve on a rough first design.
Making regular improvements is easily done in Tableau and also helps...
