Chapter 3. Journey Map - Understand Your Users

In this chapter, we will build a journey map for a game. For this, we need to understand our users and model their tasks. 

Note

A journey map is a tool, that helps us to understand and communicate users' behavior as they progress through a route by means of interactions, as they try to accomplish their goals.

To be able to do this, we will create the following:

• Personas, made-up characters, representing a group of your users with similar goals:
  • To create personas, we will use the 3i method: investigate, identify, and imagine
  • We will learn how to use Smaply to create our personas
• Task models, a story of what our personas do at each milestone of their journey:
  • Set the milestones
  • Create an evaluation diagram 
  • Use Adobe Illustrator to create task models
• Design the user's journey and distill the design into a map: 
  • We will learn about interactions 
  • Finally, we will build the final deliverable for this chapter in Adobe Illustrator

Journey maps are all about finding...