Packt+ | Advance your knowledge in tech

0

All Products

Best Sellers

New Releases

Books

Videos

Audiobooks

Free Learning

Practical Predictive Analytics

You're reading from Practical Predictive Analytics Analyse current and historical data to predict future trends using R, Spark, and more

Product type Paperback

Published in Jun 2017

Publisher Packt

ISBN-13 9781785886188

Length 576 pages

Edition 1st Edition

Languages

R

Tools

Splunk

Concepts

Predictive Analytics

Author (1):

Winters

View More author details

Table of Contents (19) Chapters

Title Page

Credits

About the Author

About the Reviewers

www.PacktPub.com

Customer Feedback

Preface

1. Getting Started with Predictive Analytics

2. The Modeling Process FREE CHAPTER

3. Inputting and Exploring Data

4. Introduction to Regression Algorithms

5. Introduction to Decision Trees, Clustering, and SVM

6. Using Survival Analysis to Predict and Analyze Customer Churn

7. Using Market Basket Analysis as a Recommender Engine

8. Exploring Health Care Enrollment Data as a Time Series

9. Introduction to Spark Using R

10. Exploring Large Datasets Using Spark

11. Spark Machine Learning - Regression and Cluster Models

12. Spark Models – Rule-Based Learning

Summary

In this chapter, we learned about what survival analysis is, and how two main techniques, Kaplan-Meir and Cox Regression, can be used to explain and predict customer churn.

We also learned how we can generate our own data to test assumptions and test the robustness of the models.

Finally, we included some coding techniques to help us reproduce and save our generated code and images.

In the next chapter, we will not be concerned with a customer leaving, but will cover how to keep customers happy by predicting what they will purchase next using a technique known as Market Basket Analysis.

The rest of the chapter is locked

Register for a free Packt account to unlock a world of extra content!

A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.

Unlock this book and the full library FREE for 7 days

Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of

Start free trial

Renews at $15.99/month. Cancel anytime

Authors (1)

Winters

Winters

Ralph Winters started his career as a database researcher for a music performing rights organization (he composed as well!), and then branched out into healthcare survey research, finally landing in the Analytics and Information technology world. He has provided his statistical and analytics expertise to many large fortune 500 companies in the financial, direct marketing, insurance, healthcare, and pharmaceutical industries. He has worked on many diverse types of predictive analytics projects involving customerretention, anti-money laundering, voice of the customer text mining analytics, and health care risk and customer choice models. He is currently data architect for a healthcare services company working in the data and advanced analytics group. He enjoys working collaboratively with a smart team of business analysts, technologists, actuaries as well as with other data scientists. Ralph considered himself a practical person. In addition to authoring Practical Predictive Analytics for Packt Publishing, he has also contributed two tutorials illustrating the use of predictive analytics in Medicine and Healthcare in Practical Predictive Analytics and Decisioning Systems for Medicine: Miner et al., Elsevier September, 2014, and also presented Practical Text Mining with SQL using Relational Databases, at the 2013 11th Annual Text and Social Analytics Summit in Cambridge, MA. Ralph resides in New Jersey with his loving wife Katherine, amazing daughters Claire and Anna, and his four-legged friends, Bubba and Phoebe, who can be unpredictable. Ralph's web site can be found at ralphwinters.com

See other products by Winters

Other recommended products

Related to this chapter

Big Data Analytics with Hadoop 3

Big Data Analytics with Hadoop 3

Apache Hadoop is the most popular platform for big data processing to build powerful analytics solutions. This book shows you how to do just that, with the help of practical examples. You will be well-versed with the analytical capabilities of Hadoop ecosystem with Apache Spark and Apache Flink to perform big data analytics by the end of this book.

May 2018 16h 4m

Hands-On Exploratory Data Analysis with R

Hands-On Exploratory Data Analysis with R

Hands-On Exploratory Data Analysis with R puts the complete process of exploratory data analysis into a practical demonstration in one nutshell. You will understand the concepts of data analysis right from data ingestion, data cleaning, data manipulation to applying statistical techniques and visualizing hidden patterns.

May 2019 8h 52m

Machine Learning with R Cookbook

Machine Learning with R Cookbook

The R language is a powerful open source functional programming language. At its core, R is a statistical language that provides impressive tools to analyze data and create high-level graphics. This book covers the basics of R by setting up a user-friendly programming environment and programming ETL in R. Data exploration examples are provided that demonstrate how powerful data visualisation and machine learning is in discovering hidden relationships. You will also explore air quality data, steps to fix the missing values and visualising the same. You will then dive into important machine learning topics, including data classification, regression, survival analysis, time series analysis, clustering association rule mining, and dimension reduction.This book will include the latest code and examples based on R 3.3 and above—updated for better computation, accuracy, and speed with R.

Oct 2017 19h 4m

Hands-On Ensemble Learning with R

Hands-On Ensemble Learning with R

This book introduces you to the concept of ensemble learning and demonstrates how different machine learning algorithms can be combined to build efficient machine learning models. Use R to implement the popular trilogy of ensemble techniques, i.e. bagging, random forest and boosting, to build faster and more accurate machine learning models.

Jul 2018 12h 32m

Practical Machine Learning with R

Practical Machine Learning with R

Practical Machine Learning with R gives you the complete knowledge to solve your business problems - starting by forming a good problem statement, selecting the most appropriate model to solve your problem, and then ensuring that you do not overtrain the model.

Aug 2019 13h 52m

Associations and Correlations

Associations and Correlations

Through this book, you'll learn why most statistical techniques give incorrect results and what you can do to avoid the most common pitfalls. You'll learn how to make sure you get the correct results the first time, every time.

Jun 2019 4h 28m

R Data Analysis Projects

R Data Analysis Projects

R offers a large variety of packages and libraries for fast and accurate data analysis and visualization. As a result, it is one of the most popularly used languages by data scientists and analysts, or anyone who wants to perform data analysis. In this book, we show you just how to do that - with the help of practical implementations of real-world use cases.

Nov 2017 12h 12m

Regression Analysis with R

Regression Analysis with R

Regression analysis is a statistical process which enables prediction of relationships between variables. This book will give you a rundown explaining what regression analysis is, explaining you the process from scratch. Each chapter starts with explaining the theoretical concepts and once the reader gets comfortable with the theory, we move to the practical examples to support the understanding. By the end of this book you will know all the concepts and pain-points related to regression analysis, and you will be able to implement your learning in your projects.

Jan 2018 14h 4m

SAS for Finance

SAS for Finance

SAS is the ground-breaking tool for advanced, predictive, and statistical analytics. Right from refining your data using power of SAS analytics, you will be able to exploit the capabilities of high-powered package to create accurate financial models. You can easily assess the pros and cons of models to suit unique business needs.

May 2018 10h 12m

IBM SPSS Modeler Essentials

IBM SPSS Modeler Essentials

IBM SPSS Modeler allows quick, efficient predictive analytics and insight building from your data, and is a popularly used data mining tool. This book will guide you through the data mining process, and presents relevant statistical methods which are used to build predictive models and conduct other analytic tasks using IBM SPSS Modeler. From importing the data to finding hidden relationships within it, you will be able to build solid data mining solutions and then deploy them to production. The book also contains valuable information on evaluating and enhancing the performance of your data models.

Dec 2017 7h 56m

Data Science with SQL Server Quick Start Guide

Data Science with SQL Server Quick Start Guide

SQL Server started to fully support data science only with its last two editions. If you are a professional from both worlds, SQL Server and data science, and interested in using SQL Server and Machine Learning Services for their projects, then this is the ideal book for you.

Aug 2018 6h 52m

Applied Supervised Learning with R

Applied Supervised Learning with R

Applied Supervised Learning with R will make you a pro at identifying your business problem, selecting the best supervised machine learning algorithm to solve it, and fine-tuning your model to exactly deliver your needs without overfitting itself.

May 2019 16h 44m

Personalised recommendations for you

Based on your interests and search pattern

Mathematics of Machine Learning

Mathematics of Machine Learning

Deepen your theoretical knowledge and enhance your ability to solve complex machine learning problems with structured guidance. Gain the confidence to engage with advanced ML literature and tailor algorithms to meet your project requirements.

May 2025 24h 20m

Generative AI with Python and PyTorch

Generative AI with Python and PyTorch

Learn how to create images and text using VAEs, GANs, LSTMs, and transformers. Implement applications in natural language processing and computer vision through practical tutorials.

Mar 2025 15h 0m

Practical Generative AI with ChatGPT

Practical Generative AI with ChatGPT

This book helps you unlock ChatGPT's potential to make your working life better. From prompt engineering to creating custom GPTs, you'll enhance your productivity, creativity, and efficiency with practical insights and advanced techniques.

Apr 2025 12h 52m

Generative AI with LangChain

Generative AI with LangChain

Gain a solid foundation in LangChain, agentic AI, and LangGraph, and learn to build production-ready systems with multi-agent architectures, advanced RAG pipelines, Tree of Thought reasoning, agent handoffs, and fine-grained error handling.

May 2025 15h 52m

Architecting Power BI Solutions in Microsoft Fabric

Architecting Power BI Solutions in Microsoft Fabric

Power BI provides several options to solve common data problems, and designing the correct solution for each scenario can be a daunting task. This book makes it easier by guiding you through designing optimal solutions using Power BI.

Apr 2025 14h 16m

Microsoft Identity and Access Administrator SC-300 Exam Guide

Microsoft Identity and Access Administrator SC-300 Exam Guide

This comprehensive guide covers key topics such as Microsoft Entra ID implementation, authentication and access management, external user management, and hybrid identity solutions, providing practical insights and techniques for SC-300 exam success.

Mar 2025 19h 48m

LLM Design Patterns

LLM Design Patterns

This book helps you gain practical skills to develop and deploy LLMs. You'll learn data prep, training, pruning, quantization, and evaluation, as well as explore RAG, advanced prompting, and optimization to build robust, scalable language models.

May 2025 17h 48m

Tableau Cookbook for Experienced Professionals

Tableau Cookbook for Experienced Professionals

Advance your Tableau knowledge beyond the basics, streamline dashboard performance, tackle advanced geospatial challenges, and unlock API potential while fortifying your corporate data infrastructure with proven best practices.

Apr 2025 12h 24m

Time Series Analysis with Spark

Time Series Analysis with Spark

This book offers a complete guide to time series analysis with Apache Spark and Databricks, covering essential concepts and advanced techniques including Generative AI to equip readers with skills for real-world challenges across industries.

Mar 2025 9h 56m

Hands-On Artificial Intelligence for IoT

Hands-On Artificial Intelligence for IoT

Transform IoT systems with the power of artificial intelligence using this hands-on guide. Dive into practical techniques and expert insights to innovate and optimize your IoT devices, making them smarter and more efficient.

May 2025 15h 44m