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Practical Predictive Analytics

You're reading from   Practical Predictive Analytics Analyse current and historical data to predict future trends using R, Spark, and more

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Product type Paperback
Published in Jun 2017
Publisher Packt
ISBN-13 9781785886188
Length 576 pages
Edition 1st Edition
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Author (1):
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 Winters Winters
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Winters
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Table of Contents (19) Chapters Close

Title Page
Credits
About the Author
About the Reviewers
www.PacktPub.com
Customer Feedback
Preface
1. Getting Started with Predictive Analytics 2. The Modeling Process FREE CHAPTER 3. Inputting and Exploring Data 4. Introduction to Regression Algorithms 5. Introduction to Decision Trees, Clustering, and SVM 6. Using Survival Analysis to Predict and Analyze Customer Churn 7. Using Market Basket Analysis as a Recommender Engine 8. Exploring Health Care Enrollment Data as a Time Series 9. Introduction to Spark Using R 10. Exploring Large Datasets Using Spark 11. Spark Machine Learning - Regression and Cluster Models 12. Spark Models – Rule-Based Learning

Step 4 modeling


In the modeling stage, you will pick an appropriate predictive modeling technique that fits your problem and apply it to your data. There are several factors which influence the selection of a model:

  1. Who will use the model?
  2. How will the model be used?
  3. What are the assumptions of the model?
  4. How much data do I have?
  5. How many variables do I need to use?
  6. What is the accuracy level needed by the model?
  7. Am I willing to trade some accuracy for interpretability?

Particularly related to the last point is the concept of bias and variance.

Bias is related to the ability of a model to approximate the data. Low bias algorithms are able to fit the data with little error. While this may seem to an advantage all of the time, it can result in a complex model which is unstable, and difficult to explain. On the other hand, a high bias model is relatively simple to explain (like linear regression), but may sacrifice some accuracy for explanability, and stability. You will usually start by looking at...

You have been reading a chapter from
Practical Predictive Analytics
Published in: Jun 2017
Publisher: Packt
ISBN-13: 9781785886188
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