Packt+ | Advance your knowledge in tech

You're reading from Lean Mobile App Development Apply Lean startup methodologies to develop successful iOS and Android apps

Product type Paperback

Published in Nov 2017

Publisher Packt

ISBN-13 9781786467041

Length 378 pages

Edition 1st Edition

Tools

Android

Concepts

Soft Skills

Authors (3):

van Drongelen

Krishnaswamy

Adam Dennis

View More author details

Table of Contents (27) Chapters

Title Page

Credits

About the Authors

www.PacktPub.com

Customer Feedback

Preface

1. Yes, There Is an App for That FREE CHAPTER

2. Lean Startup Primer

3. Challenges in Applying Lean to Building Mobile Apps

4. An Agile Workflow in a Nutshell

5. A Pragmatic Approach

6. MVP is Always More Minimal Than You Think

7. Minimal Viable Product Case Studies

Fun with Charades - Initial vision

8. Cloud Solutions for App Experiments

9. Native, Hybrid, or Cross-Platform

10. There Is an API for That!

11. Onboarding and Registration

12. Do Things That Do Not Scale

13. Play Store and App Store Hacks

14. A/B Testing Your App

15. Growing Traction and Improving Retention

16. Scaling Strategies

17. Monetization and Pricing Strategy

18. Continuous Deployment

19. Building an Unfair Advantage

20. The Flyng Case Study

1. Appendix

Reading list and references

The team

The most important ingredient for any successful app is the team. It is the critical ingredient of a successful start-up and is something in which almost any VC is interested. Flyng, of course, has an awesome team. The Flyng team members are: Daniel Guthrie, Mitchell Trulli, and, not entirely coincidently, me (Mike).

Mitchell Trulli

Mitchell Trulli takes care of influencer marketing and branding, strategic partnerships, financing, and pitching. He has an MBA in finance (from Quinnipiac University) and dreams of working in the VC world after launching a successful start-up. He enjoys traveling and trading as well as spending his summers in Cape Cod.

Daniel Guthrie

Daniel is in charge of monitoring the growth and analytics, social media strategy, branding, and running the ambassador program.

Danny and Mitchell are extremely passionate about start-ups and working on projects in the tech space. In addition, they are also extremely interested in the college market and learning and adapting...