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You're reading from Lean Mobile App Development Apply Lean startup methodologies to develop successful iOS and Android apps

Product type Paperback

Published in Nov 2017

Publisher Packt

ISBN-13 9781786467041

Length 378 pages

Edition 1st Edition

Tools

Android

Concepts

Soft Skills

Authors (3):

van Drongelen

Krishnaswamy

Adam Dennis

View More author details

Table of Contents (27) Chapters

Title Page

Credits

About the Authors

www.PacktPub.com

Customer Feedback

Preface

1. Yes, There Is an App for That FREE CHAPTER

2. Lean Startup Primer

3. Challenges in Applying Lean to Building Mobile Apps

4. An Agile Workflow in a Nutshell

5. A Pragmatic Approach

6. MVP is Always More Minimal Than You Think

7. Minimal Viable Product Case Studies

Fun with Charades - Initial vision

8. Cloud Solutions for App Experiments

9. Native, Hybrid, or Cross-Platform

10. There Is an API for That!

11. Onboarding and Registration

12. Do Things That Do Not Scale

13. Play Store and App Store Hacks

14. A/B Testing Your App

15. Growing Traction and Improving Retention

16. Scaling Strategies

17. Monetization and Pricing Strategy

18. Continuous Deployment

19. Building an Unfair Advantage

20. The Flyng Case Study

1. Appendix

Reading list and references

Cross-platform releases

If you are launching a new app, having to choose between iOS and Android quickly becomes an early decision point. If you are bootstrapped, you will likely end up choosing one or the other. While hybrid solutions exist, they can end up compromising some experiential aspects. We will cover hybrid versus native issues in Chapter 9, Native, Hybrid, or Cross-Platform.

Web developers about a decade back faced, in certain ways, similar issues with the browser wars. Building for IE, Mozilla, and Opera felt like three completely different browsers at times. Developers launching a new product often had to play it safe and focus on just one popular primary platform to start with.

For mobile app developers, choosing just one platform to start with works for a number of utilitarian apps. However, many apps, such as messenger apps, involve interacting with others in your community. This quickly becomes difficult in an experimentation context since it requires others to be on the...