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You're reading from Lean Mobile App Development Apply Lean startup methodologies to develop successful iOS and Android apps

Product type Paperback

Published in Nov 2017

Publisher Packt

ISBN-13 9781786467041

Length 378 pages

Edition 1st Edition

Tools

Android

Concepts

Soft Skills

Authors (3):

van Drongelen

Krishnaswamy

Adam Dennis

View More author details

Table of Contents (27) Chapters

Title Page

Credits

About the Authors

www.PacktPub.com

Customer Feedback

Preface

1. Yes, There Is an App for That FREE CHAPTER

2. Lean Startup Primer

3. Challenges in Applying Lean to Building Mobile Apps

4. An Agile Workflow in a Nutshell

5. A Pragmatic Approach

6. MVP is Always More Minimal Than You Think

7. Minimal Viable Product Case Studies

Fun with Charades - Initial vision

8. Cloud Solutions for App Experiments

9. Native, Hybrid, or Cross-Platform

10. There Is an API for That!

11. Onboarding and Registration

12. Do Things That Do Not Scale

13. Play Store and App Store Hacks

14. A/B Testing Your App

15. Growing Traction and Improving Retention

16. Scaling Strategies

17. Monetization and Pricing Strategy

18. Continuous Deployment

19. Building an Unfair Advantage

20. The Flyng Case Study

1. Appendix

Reading list and references

10 essential UX testing methods

Validation is the cornerstone of MVP product development. It's the fuel that powers the MVP Build-Measure-Learn feedback loop. There are a number of different testing methods that can be used to help define MVP and continuously improve UX iteratively by applying Build-Measure-Learn cycles.

The following are 10 essential UX testing methods that can be used to help validate your MVP:

Survey: The most cost-effective way to find out who your users are, what they want, what they do, what they purchase, where they shop, and what they own is to survey them. You can find survey software that is free, so there's no excuse.
Persona/market segmentation: Use the survey data and identify meaningful patterns and behaviors among your user groups. Surface what functions certain segments demand as well as the pain points they experience. Find your MVP market sweet spot within your market segment.
Contextual inquiry: Sometimes it's difficult for users to communicate exactly what...