Finding areas of high real estate sales activity

In this section of the study, we'll identify neighborhoods with high and low sales activity. This will include hot spot maps for both real estate activity in general as well as sales in our target range of $250,000 to $400,000. We'll also use the Cluster and Outlier Analysis tool to identify any potentially hidden, or outlier, neighborhoods where sales activity is significantly higher than surrounding neighborhoods that are experiencing low sales activity and vice versa.

Running the Hot Spot Analysis tool

We'll use the Hot Spot Analysis tool to generate two hot spot maps: one for all sales in the metropolitan area and another for sales within a range of $250,000 to $400,000:

1. If necessary, open ArcMap with the SanAntonioRealEstate map document.
2. Open the Hot Spot Analysis tool.
3. The ZillowNeighborhoods_SA_Prj layer has a NormCnt field that was created in the Data preparation section of this chapter. This field was calculated by dividing the contents...