Summary
In this chapter, we used many of the tools found in the Spatial Statistics Tools
toolbox to real estate sales in San Antonio, Texas. After some data preparation work, we used the Similarity Search
and Grouping Analysis
tools to determine neighborhoods that are most similar to the current office location of Lone Star Realty. We also used the Hot Spot Analysis
and Outlier and Cluster Analysis
tools to determine neighborhood hot spots and outliers for the Lone Star Realty target market of homes in the $250,000 to $400,000 range. Finally, we combined the results of our analysis to define an area that we believe would be an optimal location for a second office location.