Summary
To deliver outstanding digital experiences, user-centricity should be part of your corporate culture. Watching users struggle with your solution, and seeing how they behave on competing sites is the first step to understanding and acceptance.
The test-driven user experience process will provide a genuine competitive advantage, as we will see in the last chapter of this book. Recording users will help to understand and communicate user experience issues, even before the implementation of Kaizen-UX or other tailor-made methodologies.
In this chapter, we designed a test. In the next one, we will analyze videos, and do much more than that. Are you ready to turn remote user testing videos into actionable experience maps? Are you ready for the one-and-only silver bullet in product design? Get closer to your users in the next chapter!
