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Mastering Customer Success
Mastering Customer Success

Mastering Customer Success: Discover tactics to decrease churn and expand revenue

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Profile Icon Jeff Mar Profile Icon Peter Armaly
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$12.99 per month
Full star icon Full star icon Full star icon Full star icon Full star icon 5 (12 Ratings)
Paperback May 2024 170 pages 1st Edition
eBook
$27.99
Paperback
$34.99
Subscription
Free Trial
Renews at $12.99p/m
Arrow left icon
Profile Icon Jeff Mar Profile Icon Peter Armaly
Arrow right icon
$12.99 per month
Full star icon Full star icon Full star icon Full star icon Full star icon 5 (12 Ratings)
Paperback May 2024 170 pages 1st Edition
eBook
$27.99
Paperback
$34.99
Subscription
Free Trial
Renews at $12.99p/m
eBook
$27.99
Paperback
$34.99
Subscription
Free Trial
Renews at $12.99p/m

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Key benefits

  • Master the art of driving measurable customer value, a cornerstone of business success
  • Explore techniques to ensure your work is relevant, stimulating, and aligns with the evolving needs of your customers and business
  • Ratchet up your understanding of building and operating dynamic and resilient CS organizations
  • Purchase of the print or Kindle book includes a free PDF eBook

Description

The rapidly evolving customer success landscape has left many Customer Success Managers (CSMs) struggling to keep pace with the complexities of this dynamic role. This Customer Success book bridges the gap by providing a comprehensive framework for mastering the essential skills required to excel. You’ll find out why the Customer Success function is indispensable today and gain expert insights into account segmentation, financial tiering, ideal customer profiles, and the complexity of customer engagement process design. You’ll then delve into playbook development, where you’ll find practical guidance for CSMs and Customer Success Operations Managers who want to improve their ability to drive desired business outcomes. Through insightful case studies, the authors illustrate their own experience of successful Customer Success implementation, showing you what it takes to exceed customer expectations with well-designed, proactive services. The journey doesn’t end there—it extends to highlighting the resilience required to build and operate successful Customer Success organizations. By the end of this guide, you’ll be equipped with the tactics and mindset necessary to stand out as a world-class Customer Success leader in your organization, driving growth at every turn.

Who is this book for?

This book is for aspiring and established Customer Success professionals who want to learn how to develop and refine service delivery in customer engagements. Professionals embarking on a journey to excellence will be able to master the evolving business landscape of Customer Success and foster relationships with other internal organizations and external partners. A foundational understanding of business basics, typical B2B structures, and Customer Success concepts is necessary to get started. Intermediate to advanced customer engagement skills from customer-facing roles will prove useful.

What you will learn

  • Drive higher customer retention and expansion rates with a customer-centric strategy
  • Understand the essential role of measurement in achieving service delivery excellence
  • Recognize the importance of the human dimension in vendor-customer relationships in the age of AI
  • Refine engagement models by incorporating observations of customer behavior
  • Discover techniques for creating ideal customer profiles
  • Leverage technology to boost business relevance of CSMs
  • Identify how to drive successful customer outcomes through collaboration

Product Details

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Publication date, Length, Edition, Language, ISBN-13
Publication date : May 31, 2024
Length: 170 pages
Edition : 1st
Language : English
ISBN-13 : 9781835469033
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Product Details

Publication date : May 31, 2024
Length: 170 pages
Edition : 1st
Language : English
ISBN-13 : 9781835469033
Tools :

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Frequently bought together


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$34.99
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Sandra Jun 15, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This is a very interesting and well-written book for CSMs of all levels, and even for those who are not very seasoned in the topic, but want to get a solid introduction into the world of customer success management. The book provides some very detailed and concrete examples to solidify the concepts being presented in each chapter. I especially found the chapter regarding "Soft skills of exceptional CSMs" to be very insightful, for those who are looking to be a successful CSM.While this is not exactly my area of expertise, I still thoroughly enjoyed reading this book, and was able to gain some valuable insights into the world of customer success management. A great book for those who, like myself, aren't too versed in the topic, but want to learn more without getting too overwhelmed.
Amazon Verified review Amazon
Mike Knudtsen Jun 14, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
"Mastering Customer Success" is a thorough and informative resource, invaluable for both new and experienced Customer Success Managers. As someone three months into a new CS role, I found the crisis management section particularly timely and relevant. The techniques for leveraging data are also helpful, though the rapid pace of change in the field means a follow-up edition would be welcome.Whether you're new to Customer Success, a seasoned professional, or considering a career pivot, this book is a value-add read. It provides actionable insights and practical strategies for navigating the complexities of the customer journey and achieving success in this dynamic field. As someone who has followed Peter and Jeff on social media for years, this book lived up to my expectations!
Amazon Verified review Amazon
ACravens Jul 16, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
The perfect CS book doesn’t exi….. wait…It does now. Authors Jeff Mar and Peter Armaly have struck the perfect balance between the art and science of Customer Success.I highly recommend this book to be used as a manual for all experience levels of Customer Success and anyone in the Success-sphere. This book contains many years of wisdom from two industry experts presented in a relatable and compelling manner. Perfect level of detail for those just getting started AND those who are more experienced.If you’re looking for easy to digest, real-world expertise woven into a beautiful blueprint for success, this is the book you need!
Amazon Verified review Amazon
Ignatius Jul 30, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
"Mastering Customer Success" is a must-read for anyone involved in customer success, whether you're just starting out or are an experienced professional looking to refine your skills. This eBook delivers knowledge in a clear and actionable format. As someone who has been in customer success for 9+ years, this book has actionable insights that can be made from the beginning making it an invaluable resource for driving customer satisfaction and business growth.
Amazon Verified review Amazon
JasonC Jul 22, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Great read! "Mastering Customer Success" provides so many nuggets of information to build a solid foundation as a CSM! The section " Strategies for Effective Book of Business Management" was particulary helpful as I evaluated my book of business. The book is well written and I took away many valuable insights that I'll begin to use in my role. Highly recommend to anyone in Customer Success!
Amazon Verified review Amazon
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