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101 UX Principles – 2nd edition
101 UX Principles – 2nd edition

101 UX Principles – 2nd edition: Actionable Solutions for Product Design Success , Second Edition

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Key benefits

  • Browse over 20 years of collected UX insights
  • Challenge your own ideas on UX
  • Join the online community of UX professionals and learn with the experts

Description

“This updated version of 101 UX Principles is a delight. It's an educational and fun provocation to look at the world of UX differently – solidly from the user's point of view." -Elizabeth Churchill, Director of User Experience, Google “A phenomenal reference guide. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices.” -Jeff Gothelf, Author of Lean UX “..I recommend it to anyone looking to learn the basics and also for more experienced designers - the author’s candid opinions will force you to revisit some of your established assumptions!" -Anne Marie-Leger, Staff Product Designer, Shopify “An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!" -Trent Blakely, Sr. Product Manager, Equinix This book is a manifesto of UX/UI design best practices to help you put the focus back on what really matters: the user. From UX laws to practical UI, color, typography, and accessibility advice, it’s all packed into this easy-to-consult and fun read: Essential UX laws Handy best practices Snippets of technical knowledge for anyone who wants to work in the digital space 101 UX Principles demonstrates the success from best-in-class products and leads the way to delight your users. Keep it on your desk for quick reference, send as a gift to colleagues to build allies, or brandish it as your weapon of choice during meetings to fight for your users’ right to a better digital experience. Sneak a peek at some of the new and updated principles in this UX design book: Work with user expectations, not against them Make interactive elements obvious and discoverable Optimize your interface for mobile Streamline creating and entering passwords Respect users' time and effort in your forms Use animation with care in user interfaces How to handle destructive user actions Chatbots are usually a bad idea – and how to make them better Use A/B testing to test your ideas Let users give feedback, but don't hassle them Make it clear to users if they're joining or signing-in Only use modal views for blocking actions How complexity can be good for some users

Who is this book for?

This book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes and provide experienced professionals with new ideas when building their products. UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.

What you will learn

  • Work with user expectations, not against them
  • Make interactive elements obvious and discoverable
  • Optimize your interface for mobile
  • Streamline creating and entering passwords
  • Use animation with care in user interfaces
  • How to handle destructive user actions

Product Details

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Publication date, Length, Edition, Language, ISBN-13
Publication date : May 20, 2022
Length: 454 pages
Edition : 2nd
Language : English
ISBN-13 : 9781803230511

What do you get with eBook?

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Product Details

Publication date : May 20, 2022
Length: 454 pages
Edition : 2nd
Language : English
ISBN-13 : 9781803230511

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Frequently bought together


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Customer reviews

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Rating distribution
Full star icon Full star icon Full star icon Full star icon Half star icon 4.8
(59 Ratings)
5 star 81.4%
4 star 15.3%
3 star 1.7%
2 star 1.7%
1 star 0%
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Ronika A. Nov 14, 2022
Full star icon Full star icon Full star icon Full star icon Full star icon 5
It’s a really great book. I am a ux beginner and I have been enjoying the book so far!
Amazon Verified review Amazon
Anthony Hepp Sep 09, 2022
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I'm a UX Director with over 20 years of experience (pushing pixels around before the term UX had fully entered everyday parlance). I received a digital review copy of 101 UX Principles but was not offered compensation for this review. On first perusal, I was (wrongly) disappointed that it conflates UI with UX. So many great UI suggestions! But UX? As I have gone back to it, though, I realize that the first section (UX Field) lays out the KEY PRINCIPLES aspiring and early career UXers (and grey hairs like myself, too!) must understand deeply in order for the remaining UI principles to be valuable to them. The context in which the principles are to be applied might (maybe?) trump the principles, themselves, though for the vast majority of them, I can't imagine when or how. If I have learned anything, it's that the only absolute way to think about any of this is, "It depends." Except for this book. It's absolutely a gem.
Amazon Verified review Amazon
essmoe Dec 24, 2022
Full star icon Full star icon Full star icon Full star icon Full star icon 5
One of the best UX resources with each principals organized in different categories. From Typography, content, data, to interactions and more. Each principal is well written, and easily digestible format with actionable learnings. This is a wonderful resource kit for young and seasoned UXer!
Amazon Verified review Amazon
Amazon Customer May 25, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
One thing I like about learning from books is when there are actionable solutions to them. We often have to figure it out and go to great lengths to apply it in our work.This book sets it to the essentials so you can easily pick it up and immediately apply it. It's a must for beginners and a good remembrance for veterans who can get caught up in trends.It's simple, and that's what UX design is at its greatest. A big well done to the author for keeping it to what this industry is about.
Amazon Verified review Amazon
Anthony Oct 26, 2022
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This book should be required reading for anyone looking to get into UX. Although the focus seems a bit more on design rather than research, I think folks interested in either side of UX would find this book to be a great overview of the field in general.
Amazon Verified review Amazon
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