Chapter 6. Solution Mapping Based on User Insights
In the previous chapter, we learned how to design and run tests with real users. In this one, we will continue our epic adventure to understand the users. We will analyze videos and create maps based on the results. We will also design a unique experience tailored to our user's needs.
Note
A solution map is a tool that will help us find solutions and communicate them. They are visual representations of an actionable project plan. Ideally, solution maps should be based on user testing sessions with real users.
To graphically solve a real-world business problem, we will do the following things:
- Start with a new opportunity, showcasing a new test design and an exciting problem to be solved.
- Tag the remote user testing videos. This means watching them and analyzing what we see, highlighting the user insights. To tag, we need to do the following things:
- Know what to tag
- Write good tag titles and comments
- Select the tag type, with the help of the behaviorist...
