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Practical Predictive Analytics

You're reading from   Practical Predictive Analytics Analyse current and historical data to predict future trends using R, Spark, and more

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Product type Paperback
Published in Jun 2017
Publisher Packt
ISBN-13 9781785886188
Length 576 pages
Edition 1st Edition
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Author (1):
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 Winters Winters
Author Profile Icon Winters
Winters
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Table of Contents (19) Chapters Close

Title Page
Credits
About the Author
About the Reviewers
www.PacktPub.com
Customer Feedback
Preface
1. Getting Started with Predictive Analytics 2. The Modeling Process FREE CHAPTER 3. Inputting and Exploring Data 4. Introduction to Regression Algorithms 5. Introduction to Decision Trees, Clustering, and SVM 6. Using Survival Analysis to Predict and Analyze Customer Churn 7. Using Market Basket Analysis as a Recommender Engine 8. Exploring Health Care Enrollment Data as a Time Series 9. Introduction to Spark Using R 10. Exploring Large Datasets Using Spark 11. Spark Machine Learning - Regression and Cluster Models 12. Spark Models – Rule-Based Learning

Variable reduction/variable importance


Variable reduction techniques allow you to reduce the number of variables that you need to specify to a model. We will discuss three different methods to accomplish this.

  1. Principal Components Analysis (PCA).
  2. All subsets Regression.
  3. Variable Importance.

Principal Components Analysis (PCA)

Principle Components Analysis (PCA) is a variable reduction technique, and can also be used to identify variable importance. An interesting benefit of PCA is that all of the resulting new component variables will all be uncorrelated with each other. Uncorrelated variables are desirable in a predictive model since too many correlated variables confound predictions and make it difficult to tell which of the independent variables have the most influence. So, if you first perform an exploratory analysis of your data and you find that a high number of correlations exist, this would be a good opportunity to apply PCA.

Note

Models can tolerate some degree of correlated variables...

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