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Practical Predictive Analytics

You're reading from   Practical Predictive Analytics Analyse current and historical data to predict future trends using R, Spark, and more

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Product type Paperback
Published in Jun 2017
Publisher Packt
ISBN-13 9781785886188
Length 576 pages
Edition 1st Edition
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Author (1):
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 Winters Winters
Author Profile Icon Winters
Winters
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Table of Contents (19) Chapters Close

Title Page
Credits
About the Author
About the Reviewers
www.PacktPub.com
Customer Feedback
Preface
1. Getting Started with Predictive Analytics 2. The Modeling Process FREE CHAPTER 3. Inputting and Exploring Data 4. Introduction to Regression Algorithms 5. Introduction to Decision Trees, Clustering, and SVM 6. Using Survival Analysis to Predict and Analyze Customer Churn 7. Using Market Basket Analysis as a Recommender Engine 8. Exploring Health Care Enrollment Data as a Time Series 9. Introduction to Spark Using R 10. Exploring Large Datasets Using Spark 11. Spark Machine Learning - Regression and Cluster Models 12. Spark Models – Rule-Based Learning

Data transformations


When you are dealing with continuous skewed data, consider applying a data transformation, which can conform the data to a specific statistical distribution with certain properties. Once you have forced the data to a certain shape, you will find it easier to work with certain models. A simple transformation usually involves applying a mathematical function to the data.

Some of the typical data transformations used are log, exp, and sqrt. Some work better for different kinds of skewed data, but they are not always guaranteed to work, so it is always best practice to try out several basic ones and determine if the transformation becomes workable within the modeling context. As always, the simplest transformation is the best transformation, and do some research on how transformations work, and which ones are best for certain kinds of data.

To illustrate the concept of a transformation, we will start by first generating an exponential distribution, which is an example of a...

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