Chapter 9. Communicating Data

This chapter deals with the different ways of communicating results from our analysis. Here, we will look at different presentation styles as well as visualization techniques. The point of this chapter is to take our results and be able to explain them in a coherent, intelligible way so that anyone, whether they are data savvy or not, may understand and use our results.

Much of what we will discuss will be how to create effective graphs through labels, keys, colors, and more. We will also look at more advanced visualization techniques, such as parallel coordinate plots.

In this chapter, we will look into the following topics:

• Identifying effective and ineffective visualizations

• Recognizing when charts are attempting to "trick" the audience

• Being able to identify causation versus correlation

• Constructing appealing visuals that offer valuable insight