Evolving market factors

Technologies are developed and evolved in response to the needs of the environment they are created and used within. The most successful new technologies anticipate upcoming changes in order to help people take advantage of altered circumstances or reimagine how things are done. Any market is defined by both the suppliers—in this case, Qlik^®—and the buyers, that is, the people who want to get more use and value from their information. Buyers' wants and needs are driven by a variety of macro and micro factors, and these are always in flux in some markets more than others. This is obviously and apparently the case in the world of data, BI, and analytics, which has been changing at a great pace due to a number of factors discussed further in the rest of this chapter. Qlik Sense has been designed to be the means through which organizations and the people that are a part of them thrive in a changed environment.

Big, big, and even bigger data

A key factor is that there's...