Evolving customer requirements

It is not only the external market drivers that impact how we use information. Our organizations and the people that work within them are also changing in their attitude towards technology, how they express ideas through data, and how increasingly they make use of data as a competitive weapon.

Consumerization of BI and the rise of self-service

The consumerization of any technology space is all about how enterprises are affected by, and can take advantage of, new technologies and models that originate and develop in the consumer marker, rather than in the enterprise IT sector. The reality is that individuals react quicker than enterprises to changes in technology. As such, consumerization cannot be stopped, nor is it something to be adopted. It can be embraced. While it's not viable to build a BI strategy around consumerization alone, its impact must be considered.

Consumerization makes itself felt in three areas:

• Technology: Most investment in innovation occurs...