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Key benefits

Understand and implement key growth product management models to improve revenue, user adoption, and retention

Learn effective frameworks, strategies, and tactics for growth product management in various contexts

Develop practical strategies and insights to achieve customer lifetime goals

Purchase of the print or Kindle book includes a free PDF eBook

Description

In the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product. This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals. By the end of this book, you’ll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.

Who is this book for?

Whether you're a seasoned product manager, a newcomer to the field, or an aspiring growth product manager, this guide offers valuable insights and actionable strategies to drive growth and achieve success. Additionally, growth marketers and startup founders with basic product marketing knowledge will benefit from this book, expanding their understanding of growth-centric product management practices to elevate their careers and propel their companies to acquire more customers and reach customer-for-life goals.

What you will learn

Understand key growth product management models such as lean startup, pirate metrics, and AARRR frameworks

Optimize journeys, improve UX, and personalize interactions with retention and loyalty strategies

Explore model applications in SaaS, e-commerce, and mobile app development

Implement practical actions to prioritize, experiment, and measure

Get to grips with techniques of service, feedback, and rewards for customer retention

Set and achieve customer lifetime value goals for success

Discover effective strategies for achieving your customer-for-life goals

What do you get with eBook?

Instant access to your Digital eBook purchase

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

AI Assistant (beta) to help accelerate your learning

Frequently bought together

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Bruno Frazzoni Mar 15, 2024

I really liked flipping through "Growth Product Manager's Handbook" by Eve Chen. It cuts through the noise, laying out what makes working in growth both exciting and a bit of a rollercoaster. Being a handbook, it's very practical, giving you a sharper lens to tackle your projects with clarity, and really understanding what makes a Growth Project Manager shine in a PM world.The tone is friendly and straight to the point, packed with insights on user-centric strategies, data analysis, and teamwork, all key points in a growth strategy. Though, I did wish for more stories from different fields to see these strategies in action elsewhere, and a few more resources to dive into after finishing the book.In a nutshell, it’s like a laid-back chat about growth management essentials. Great for anyone stepping into the growth scene or looking to fine-tune their approach. It's informative, accessible, and keeps things real. I highly recommend it!

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Manoj Surya May 03, 2024

I’m a product growth manager and I see hardly any books in this topic. I found this book super detailed and helpful.

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tylerzero Feb 11, 2024

Eve Chen's The Growth Product Manager's Handbook is a master class on spurring revenue and scale for any enterprise seeking wide-reaching and long-term success. Unlike "traditional" product management which concerns itself on solving specific customer problems, this book taught me how growth product management (GPM) takes a holistic approach by focusing on the customer's overall journey and emphasizes systematic experimentation to improve business metrics.Eve thoroughly lays out the strategies and tactics growth product managers employ to advance these goals. She effectively uses real-world examples to make her concepts relatable to the reader. The book also does a great job of articulating solutions to anticipated problems and challenges organizations likely face in their various stages of development.The Growth Product Manager’s Handbook is an excellent, pragmatic approach to creating synergistic relationships among disparate teams within a company such as engineering, marketing, and sales; lifetime value of customers is optimized and the growth potential of the company is maximized.Highly recommended reading for those in positions within a company that are integral to achieving hockey-stick success.

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Nooshin Mar 13, 2024

The Growth Product Manager (GPM) book arms PMs with data- and customer-centric tactics, which are essential in this continually changing world of technology and consumer behavior. It places an emphasis on rigorous data analysis and continuous iterations and improvements throughout the product development process.Coming from a data background, I found the data-driven methods discussed in Chapter 7 very useful. It provides a comprehensive view into experimentation and iteration, emphasizing a data-informed approach as superior to a strictly data-driven one. It also highlights the role of human foresight, judgment, and creativity in analyzing and acting on data.The book touches on how AI and AR fusion could speed up various activities involved in the product lifecycle. In the last chapter, it emphasizes the important role that GPM plays in evaluating the applicability of AI adoptions into product design to avoid adoption traps; suggesting that integrating such innovative technologies into product design is complex, the GPM “must champion exploratory research, rapid prototyping, and cross-functional collaboration to capitalize on technological opportunities while mitigating risks.”Last chapter also nicely recaps the essence of the GPM role and its key skills discussed throughout the book.Future editions of the book could benefit from delving into how AI assists in applying the discussed frameworks and techniques, as well as the evolving role of the Growth Product Manager in the landscape of AI.So many valuable insights stuck with me, I’d like to highlight a few sentences captured directly from the book below:• “Performance metrics are the oxygen for growth.”• “Embrace a growth mindset, where every experiment, whether a triumph or a learning experience, propels you toward innovation and progress.”• “In dynamic markets, even the most compelling visions must evolve over time.• “The pace of change today demands that growth leaders embrace a startup mindset marked byhypothesis testing and rapid experimentation.”• “By always connecting products back to positive human impacts during times of uncertainty, growth product managers can stay centered while creating change.”• “The future remains unwritten. Its course will bend toward the visionaries who move progress forward for all people, not just the privileged. Armed with the passion, skills, and sense of purpose cultivated on the path to becoming growth champions, a new generation now enters this arena.”• “May you have the courage to stand for justice, the empathy to see every user as human, and the integrity to lift others as they rise. If so, the brightest days lie ahead. There is no challenge that innovation guided by conscience cannot overcome, no human potential beyond reach, and no height of positive global impact unattainable.”• “The power lies in you, and the journey begins today.”Finally, real-world examples throughout the book make the lessons resonate. Summaries, questions, and answers at the end of each chapter are very useful. Highly recommended!

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Jennifer Hanson Feb 19, 2024

As an experienced product leader, I found "Growth Product Manager's Handbook" by Eve Chen to be a wealth of knowledge for professionals looking to elevate their understanding and execution of growth-oriented practices. Chen provides a comprehensive exploration of growth product management by shedding light on its significance for companies and the tangible benefits it offers to customers. The book meticulously outlines not only what growth product management entails, but also delves into practical strategies for its implementation, offering actionable insights and real-world examples to exhibit the positive effects of these strategies.Chen's expertise shines through in her adept analysis of growth principles and methodologies, making this handbook a valuable guide for product teams focused on improving and evolving their product success strategies. I recommend this book to fellow product leaders seeking to master the art of driving sustainable growth in today's competitive landscape.

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Growth Product Manager's Handbook: Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

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