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Gamification for Product Excellence
Gamification for Product Excellence

Gamification for Product Excellence: Make your product stand out with higher user engagement, retention, and innovation

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Profile Icon Mike Hyzy Profile Icon Bret Wardle
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$28.99
Full star icon Full star icon Full star icon Full star icon Full star icon 5 (26 Ratings)
eBook Sep 2023 350 pages 1st Edition
eBook
$28.99
Paperback
$35.99
Subscription
Free Trial
Renews at $12.99p/m
Arrow left icon
Profile Icon Mike Hyzy Profile Icon Bret Wardle
Arrow right icon
$28.99
Full star icon Full star icon Full star icon Full star icon Full star icon 5 (26 Ratings)
eBook Sep 2023 350 pages 1st Edition
eBook
$28.99
Paperback
$35.99
Subscription
Free Trial
Renews at $12.99p/m
eBook
$28.99
Paperback
$35.99
Subscription
Free Trial
Renews at $12.99p/m

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Key benefits

  • Design gamification frameworks that captivate users and deliver a compelling experience
  • Build a successful gamification strategy to go from concept to prototype to production with ease
  • Gamify product management processes using game techniques to effectively lead teams and stakeholders
  • Purchase of the print or Kindle book includes a free PDF eBook

Description

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.

Who is this book for?

If you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease.

What you will learn

  • Explore gamification and learn how to engage your user with it
  • Gain insights into the functionality and implementation of different gamification frameworks
  • Master specific game elements and mechanics that can be used to improve user experiences
  • Design a successful gamification strategy to test your hypothesis and develop a business case
  • Implement and test the prototype you've created with users for feedback
  • Say the right words to sell your gamification strategy to stakeholders
  • Use design thinking exercises and game elements to improve the product management process

Product Details

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Publication date, Length, Edition, Language, ISBN-13
Publication date : Sep 29, 2023
Length: 350 pages
Edition : 1st
Language : English
ISBN-13 : 9781837634439

What do you get with eBook?

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Product Details

Publication date : Sep 29, 2023
Length: 350 pages
Edition : 1st
Language : English
ISBN-13 : 9781837634439

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(26 Ratings)
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Toby Oct 10, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This book is a treasure trove of information. More importantly than just teaching tips and tricks on gamification or showing flashy examples of it implemented well, it dives in to the history and psychology of why it works - changing your mindset while arming your tool belt. A great read for anyone in product.
Amazon Verified review Amazon
Allison H Oct 10, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This book takes you on an eye-opening journey into the world of product development and gamification that is both insightful and engaging.The authors, Mike Hyzy and Bret Wardle, have poured their expertise and passion into every page, offering a comprehensive guide for product managers and innovators. What truly stands out is how they seamlessly blend the art of product development with the captivating power of gamification.I can confidently say that it's a must-read for anyone looking to level up their product management skills. The depth of knowledge, practical advice, and real-life examples provided make it an invaluable resource.This book not only meets but surpasses expectations, and I wholeheartedly recommend it to all product enthusiasts. It's a testament to the authors' commitment to excellence and their desire to share their insights with the world. Don't miss the opportunity to embark on this enlightening journey!
Amazon Verified review Amazon
Jessica Oct 15, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I've spent years navigating the intricate world of contracts and project management, always on the lookout for tools and strategies to streamline processes and boost team productivity. "Gamification for Product Excellence" by Mike Hyzy and Bret Wardle is a revelation for professionals like me in the contracting field.This book ingeniously illustrates how gamification principles can be harnessed to revolutionize project management, foster collaboration, and enhance performance. It provides actionable insights that go beyond theory, offering practical steps to implement gamification strategies effectively.What sets this book apart is its adaptability across various industries. It will allow you to create engaging experiences for your team and clients, transforming mundane tasks into exciting challenges.I highly recommend it as a valuable resource that can help you level up your projects, drive collaboration, and achieve outstanding results.
Amazon Verified review Amazon
Dylan Wignall Oct 12, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
"I made my way from working in games to software, and was curious about the takes this book would have. It was delightful to see the authors really have a great knowledge of games and where they came from. Lots of examples that are "gamer" approved, and a great perspective on the success and pitfalls of gaming and gamification."
Amazon Verified review Amazon
Haybale Reynolds Oct 11, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Coming into "Gamification for Product Excellence" with limited knowledge of the subject matter, I was pleasantly surprised by its accessibility and insightful content. The book effectively breaks down the complexities of gamification, making it approachable for readers like me who are new to the topic.One of its strengths is the authors' ability to explain the theory behind gamification while also offering practical implementation strategies. Whether you're an experienced professional or a newcomer, you'll find valuable insights within these pages.What stood out the most was the authors' passion for the subject, which is evident throughout the book. They use real-world examples to illustrate key points, making it easier to grasp the concepts discussed.In summary, "Gamification for Product Excellence" is an engaging and informative read that has broadened my understanding of gamification. If you're looking to explore this intriguing field, I highly recommend giving this book a read.
Amazon Verified review Amazon
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