Consolidating the customer's voice
After all the interviews are complete, and as soon as possible, it is time to bring together the various data input the teams have received and try to summarize key customer findings and identify key customer trends.
If you have followed the process laid out in this book, you should already have a good set of notes from each interview (at a minimum). The first step in our consolidation process is for everyone to consolidate all their own information from the interviews they have each attended. This is done individually and before the groups meet to discuss their findings. Everyone who has participated in the group interviews must do this without any discussion among the team members. If you had three teams with three members on each team, you would have nine sets of notes that were developed individually, separate from each other, that capture the messages each team member heard from the customers from their own individual perspective.
The first step in the...
