Finding new keywords with Google AdWords

A powerful keyword expansion tool is one that we discussed above: Google AdWords. Google AdWords, Google's popular pay per click advertising program, has a supplemental benefit: it's a powerful keyword research tool.

Tip

SEO professionals know that running a pay per click program in the Google AdWords program can generate two big benefits in the early stages of an SEO campaign: you'll get AdWords keyword suggestions, and you'll also supplement your clicks while you are working to rise up in the natural rankings.

Google AdWords is a prolific storehouse of keyword analytics. Besides the formidable keyword research capabilities discussed near the start of this chapter, Google AdWords automatically generates new keyword ideas for you in the keyword entry panel and in the Opportunities section of the interface.

To see suggested keywords in the Adwords keyword entry panel, begin by logging in and browsing to an active campaign. Again, when using Adwords as...