Product Analytics Essentials - A Beginner's Guide to Product Management: Master Product Analytics & Make Data-Driven Decisions in Product Management

Raj Elakkara

$54.99

Video Aug 2025 1hr 54mins 1st Edition

Raj Elakkara

$54.99

Video Aug 2025 1hr 54mins 1st Edition

What do you get with a video?

Download this video in MP4 format

DRM FREE - Read whenever, wherever and however you want

Download Code

Key benefits

Learn essential product analytics concepts to drive product decisions
Apply hands-on exercises to practice real-world product management scenarios
Define and refine your product’s value proposition for greater user impact

Description

In this beginner’s course, you’ll explore the fundamentals of product analytics and how to apply them in product management. Starting with key concepts, you'll learn how analytics help measure user behavior and guide critical product decisions. The course provides hands-on exercises and real-world examples, helping you define and refine your product’s value proposition, identify key value moments, and create impactful user experiences that improve satisfaction and retention. You’ll gain insight into key performance metrics like active user engagement, retention, and drop-off rates, empowering you to track product success and identify areas for improvement. Through segmentation strategies, you’ll learn to understand different user groups, making your product decisions more targeted and effective. This course also covers how to identify power users and design data-driven user personas that shape your product’s development. By the end of the course, you'll be equipped to use data-driven techniques to optimize product design, from defining metrics to implementing A/B testing for continuous product improvements. Whether you're starting in product management or aiming to enhance your skills, this course lays the groundwork for making informed, data-driven decisions that will elevate your product strategy.

Who is this book for?

This course is ideal for beginners looking to break into product management, particularly those interested in product analytics and data-driven decision-making. If you are an aspiring product manager, new to the field, or transitioning into a role that involves product development, this course will provide you with the essential knowledge to succeed. No prior experience in product management or analytics is required, though a basic understanding of business or technology will be beneficial.