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Take your first step on the path to becoming a functional consultant with Dynamics 365 Marketing

Get knowledge on how to use the systems features and functionality out-of-the-box

Test your knowledge with self-assessment tests to better understand the content

Description

Marketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant. By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations.

Who is this book for?

Whether you are a marketing consultant working on implementations or a marketer using the system, this book will help you learn all about Dynamics 365 Marketing. With the help of detailed explanations and self-assessment tests, you'll explore the system and will get be ready for end-to-end implementation.

What you will learn

Create and manage marketing forms and pages

Write good emails and use analytics to measure their effectiveness

Explore outbound and real-time customer journeys

Use Power Pages for real-time marketing events

Create surveys to send to your customers with Customer Voice

Exploit the Microsoft ecosystem to get the best results

What do you get with eBook?

Instant access to your Digital eBook purchase

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

AI Assistant (beta) to help accelerate your learning

Frequently bought together

Extending Dynamics 365 Customer Engagement Apps with Low Code

$36.99

Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

$41.99

Microsoft Power Platform Solution Architect's Handbook

$62.99

Total $ 141.97

Edit Mar 15, 2023

I enjoyed the way the author built the narrative, starting with a baseline point, moving on to the main building blocks of Dynamics 365 Marketing module, and closing it with other extension and customization opportunities in the Microsoft stack.The Summary at the end of each chapter, similar to Microsoft Learn modules, helps to refresh and summarize the read information. I find the questionnaire very important and see it as an incentive for having digested a whole new chapter and also as a knowledge mini-test.The book is easy to read, especially due to the fact that the most important parts of the paragraphs have been highlighted in bold. While reading it gave me the feeling that I was going through the notes of a friend who has already prepared for me all the main things I need to learn to ace an exam. She puts tips, valuable information, and best practices that reflect her expertise in the matter.I would highly recommend Malin's book to existing and aspiring Architects in Marketing.

Amazon Verified review

Amazon Customer Jul 12, 2023

I have been working as a D365 CE consultant for many years, and one of my colleague recommended the book when I try to learn the Marketing module. I found this book is a well written and highly informative guide for me to learn the D365 Marketing features, functionalities, and best practices for configuration. Highly recommended for everyone who wants to learn and get a quick start of D365 Marketing module.

Amazon Verified review

Suresh Maurya Feb 03, 2023

Microsoft Dynamics 365 Marketing is a relatively new product of the Microsoft Dynamics 365 business applications family and unique in terms of its capabilities, especially the segments, marketing journey, and events which many people find difficult to understand, but the author has made it really easy to understand and follow with step-by-step instructions accompanied with many visuals and explanations.The author has covered almost all required areas of Dynamics 365 marketing including segments, lists, events, integrations, and even Power Pages which makes it really reference material on Dynamics 365 marketing.It will be amazing if the author can include the latest release wave features in the new edition of the book.Highly recommended for marketing professionals, functional consultants, and Architects.

Amazon Verified review

Mike Hartley Dec 27, 2022

Dynamics 365 Marketing is a great product, but one that can be very daunting to install, configure, and learn. In this book Malin brings her well-known speaking skill to the page and takes you through all of the elements in a reference guide that needs to be on the shelves (physical or electronic) of everyone who has any involvement with the software.The authors knowledge and understanding comes through on every page, as does their natural talent for teaching.If you are a D365 Sys Admin, a Solution Architect, a Functional Consultant, an End User, or have any need to understand Dynamics 365 Marketing then this is a must have for your library!

Amazon Verified review

MarkChristie83 May 02, 2023

Becoming a Microsoft Dynamics 365 Marketing Functional Consultant is an exceptional book written by Malin Martnes. This comprehensive guide takes you on a transformative journey through the powerful world of Dynamics 365 Marketing, equipping both marketing consultants and marketers with the essential skills needed to succeed in the modern business landscape.From the very beginning, it is evident that the author possesses a deep understanding of the subject matter, and her expertise shines through in every chapter. The book begins with a solid foundation by exploring the basic configuration of Dynamics 365 Marketing. Martnes guides readers through each step of the setup and configuration process, ensuring a seamless transition into the world of marketing automation.One of the book's greatest strengths lies in its clarity and accessibility. The author breaks down complex concepts into easily digestible sections, making it suitable for readers of all levels of expertise. Whether you're just starting your journey as a functional consultant or have been using the system for a while, this book has something valuable to offer.Each chapter is filled with practical examples and real-life scenarios, allowing readers to apply their newfound knowledge in a meaningful way. The inclusion of self-assessment tests further enhances the learning experience, enabling readers to gauge their understanding and solidify their grasp of the content. This interactive approach sets this book apart from others in the field.Martnes delves deep into the core capabilities of Dynamics 365 Marketing, covering a wide range of topics including managing leads, accounts, and contacts, creating marketing forms and pages, crafting effective marketing emails, and exploring both outbound and real-time customer journeys. The inclusion of chapters on managing events, Dynamics 365 Customer Voice, and Power Platform highlights the author's commitment to providing a comprehensive and holistic understanding of the subject.Furthermore, the book effectively explores the integration of Dynamics 365 Marketing with the broader Microsoft ecosystem, highlighting how to leverage its full potential to achieve outstanding results. Martnes effortlessly navigates readers through the intricacies of the system, empowering them to make the most of its features and functionality.In conclusion, Malin Martnes has truly created an exceptional resource for anyone seeking to become proficient in Dynamics 365 Marketing. Her passion for the subject matter, coupled with her ability to explain complex concepts in a clear and concise manner, sets this book apart as a must-have guide. I wholeheartedly recommend this book to marketing consultants, marketers, and anyone seeking a comprehensive understanding of Dynamics 365 Marketing. It is an invaluable resource that will undoubtedly propel your marketing efforts to new heights.I cannot emphasize enough the immense value and quality of this book. It is a game-changer for anyone looking to excel in the world of marketing automation. Do yourself a favor and invest in this extraordinary guide. You won't be disappointed!

Amazon Verified review

Becoming a Microsoft Dynamics 365 Marketing Functional Consultant: Learn to deliver enterprise marketing solutions and insights to exponentially grow your business

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