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Big Data Analytics with Java

You're reading from   Big Data Analytics with Java Data analysis, visualization & machine learning techniques

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Product type Paperback
Published in Jul 2017
Publisher Packt
ISBN-13 9781787288980
Length 418 pages
Edition 1st Edition
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Author (1):
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RAJAT MEHTA RAJAT MEHTA
Author Profile Icon RAJAT MEHTA
RAJAT MEHTA
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Table of Contents (21) Chapters Close

Big Data Analytics with Java
Credits
About the Author
About the Reviewers
www.PacktPub.com
Customer Feedback
Preface
1. Big Data Analytics with Java 2. First Steps in Data Analysis FREE CHAPTER 3. Data Visualization 4. Basics of Machine Learning 5. Regression on Big Data 6. Naive Bayes and Sentiment Analysis 7. Decision Trees 8. Ensembling on Big Data 9. Recommendation Systems 10. Clustering and Customer Segmentation on Big Data 11. Massive Graphs on Big Data 12. Real-Time Analytics on Big Data 13. Deep Learning Using Big Data Index

Clustering


A customer using an online e-commerce store to buy a phone would generally type those words in the search box at the top of the site. As soon as you type your search query, the search results are displayed at the bottom, and on the left-hand side of the page you get a list of categories that you might be interested in based on the search text you just entered. The sub-search categories are shown in the following screenshot. How did the search engine figure out these sub-search categories just based on the searched text? Well, this is what clustering is used for. It's a no-brainer that the site's search engine is advanced and must be using some form of clustering technique to group the search results so as to form useful sub-search categories:

As seen in the preceding screenshot, the left-hand side shows the categories (groups) that are generated once the user searches for a term such as car. The left-hand side looks quite relevant as we are seeing sub-categories for car accessories...

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