Summary
In this chapter, we have discussed various tools and methods to gather market, product, and organizational data to provide a more holistic view of your market and opportunity, which are as follows:
SWOT: An articulation of the organizations internal and external forces which aid in understanding your strengths and weaknesses in the marketplace, as well as the opportunities and potential threats you face
Porter's Five forces: A more focused and detailed view of the forces within a market which will have an effect on your ability to be successful
Growth-Share Matrix: A more detailed look at your own product portfolio and allowing you to understand those products that should be invested in, those products you should "milk", and those products you should jettison
Segmentation: A deeper look at your customers market with an understanding of how to identify which segments you should target for your products and research
Competitive Analysis: A more detailed understanding of your competition...
