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Key benefits

Gain expert insight about platform business models and how they’re different to linear products

Explore the end-to-end platform life cycle, from developing a strategy to measuring the outcome

Follow real-life examples to discover the most effective growth strategies your platform

Description

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.

Who is this book for?

If you’re a product manager, product owner, product director, or a business executive working on a platform strategy and its day-to-day execution, then this book is for you. It will also be useful for change managers and program managers tasked with transitioning from products to platforms. You won’t need any prior knowledge of platform strategy or platform transitioning before you get started, since the book covers all the basics – but taking notes to reflect on your journey as you work through the practical examples in this book is recommended.

What you will learn

Understand the difference between the product and platform business model

Build an end-to-end platform strategy from scratch

Translate the platform strategy to a roadmap with a well-defined implementation plan

Define the MVP for faster releases and test viability in the early stages

Create an operating model and design an execution plan

Measure the success or failure of the platform and make iterations after feedback

What do you get with eBook?

Instant access to your Digital eBook purchase

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

AI Assistant (beta) to help accelerate your learning

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Total £ 119.97

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Amazon verified reviews

cem dino Mar 13, 2022

Well organized and to the point information.

Amazon Verified review

Amazon Customer Nov 16, 2021

I have just gone halfway through it but it has been an insightful read so far. I am new to product management and like the steady ramp up from basics to more advanced topics. I think the book really comes alive with the 2nd section.Some areas could have been explained in more details but overall I loved the comprehensive view of the product management landscape that the author had tried to create. Certainly recommend a read for both beginners and experienced product managers.

M. Garrison May 29, 2023

This book was very well written. The exercises and case studies helped me walk through my current digital transformation journey. I now have clear take aways to improve. Thank you.

Amazon Customer Dec 04, 2021

The Effective Platform Product Management book explains the concept of Platform products in a very simplistic way.It provides a comprehensive view of the Platform as a Product that is developed with each section.The crucial thinking of the Platform that needs consideration from both the Consumer and Producer side is covered very well in the book.Phases of Platform development that are explained in context with the Digital product has made the ideas and implementation very manageable.Case studies included in each section are correlated and make the concept easier to understand.Creating a Platform Operating Model and governance structure for the Platform operating models is one of the very interesting sections that help in understanding the various ways of working.Platform Product Management book is a step by step guide to follow the overall concept to build a platform.

Dhaval Bhatt Nov 13, 2021

Thank you, Tabassum, for creating and synthesizing the body of knowledge on Platform Product Management. Thank you on behalf of the Product community. We love creators like you.I had the opportunity to read the book before being published. One of my favorite parts of the book is the platform operating model, and the ecosystem mindset permeated throughout the book.Highly recommend this book if you are interested in moving away from a linear product model to a dynamic platform model as a differentiator for your business strategy.

Effective Platform Product Management: An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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