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Key benefits

Enhance your presentation skills by implementing engaging data storytelling and visualization techniques

Learn the basics of machine learning and easily apply machine learning models to your data

Improve productivity by automating your data processes

Description

Data Analytics Made Easy is an accessible beginner’s guide for anyone working with data. The book interweaves four key elements: Data visualizations and storytelling – Tired of people not listening to you and ignoring your results? Don’t worry; chapters 7 and 8 show you how to enhance your presentations and engage with your managers and co-workers. Learn to create focused content with a well-structured story behind it to captivate your audience. Automating your data workflows – Improve your productivity by automating your data analysis. This book introduces you to the open-source platform, KNIME Analytics Platform. You’ll see how to use this no-code and free-to-use software to create a KNIME workflow of your data processes just by clicking and dragging components. Machine learning – Data Analytics Made Easy describes popular machine learning approaches in a simplified and visual way before implementing these machine learning models using KNIME. You’ll not only be able to understand data scientists’ machine learning models; you’ll be able to challenge them and build your own. Creating interactive dashboards – Follow the book’s simple methodology to create professional-looking dashboards using Microsoft Power BI, giving users the capability to slice and dice data and drill down into the results.

Who is this book for?

This book is for beginners who work with data and those who need to know how to interpret their business/customer data. The book also covers the high-level concepts of data workflows, machine learning, data storytelling, and visualizations, which are useful for managers. No previous math, statistics, or computer science knowledge is required.

What you will learn

Understand the potential of data and its impact on your business

Import, clean, transform, combine data feeds, and automate your processes

Influence business decisions by learning to create engaging presentations

Build real-world models to improve profitability, create customer segmentation, automate and improve data reporting, and more

Create professional-looking and business-centric visuals and dashboards

Open the lid on the black box of AI and learn about and implement supervised and unsupervised machine learning models

What do you get with eBook?

Instant access to your Digital eBook purchase

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

AI Assistant (beta) to help accelerate your learning

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Amazon verified reviews

A. Zubarev Sep 13, 2021

The “rise of the data” (AKA data is the new oil) is a modern phenomenon due to the increase in compute power, storage at lower costs, and data ingestion and processing at scale capabilities.With the raise in demand to process and visualize more data, the number of tools at one’s disposal is also increasing, especially nowadays, in the age of the Open-Source Software. However, at the same time, it became also progressively more challenging to navigate the waters of the myriad of offerings to build a comprehensive toolchain that would deliver the complete data pipeline: from data ingress to a data story.This book, in my view, really resolves this challenge by demonstrating an efficient use of carefully chosen battle-proven tools: Knime and PowerBI. The book completes the picture even more by immersing into data transformations, Machine Learning, delivering efficient visualizations, reports automation, data story telling, and it does not stop there leaving the road to explore with Python, and other industry proven tools.Well done! Highly recommend it.

Amazon Verified review

Robin W Dec 12, 2023

I found this a very handy book to supplement an introductory course I recently completed in Data Analytics. Handy and clear black and white illustrations inside. One of the best points, where other Amazon-Printed books seem to often fail on, is the inclusion of an index. In fact, I found the whole layout excellent quality and the descriptive text highly readable as well as educational.

vincent tanoe Oct 23, 2021

This is an excellent book with provided details.

Susheel Oct 11, 2021

Nowadays people are getting into analytics field. Every company, team, mind needs a way out to do analysis and dig more to gauge the performance for there key metric. Trust me you can start from this book.Not only it has used tableau and power bi to better visualize the analysis how to leverage its best use but also very simple explanation to shape your mind to be an analyst. I am half way through to this book and absolutely loves it.Renu Dogra.

adriangs86 Oct 21, 2021

Andrea’s new book is a great piece of knowledge that aims to solve one of the main pain points of the industry today: data analytics and the ability to deliver insights with proper storytelling techniques.The choice of examples, tool, and demos is excellent, and it is for sure a good guide for both students and professionals. Concretely, I see a lot of value for citizen professionals looking for new data skills to apply immediately at work. This is also good news for the companies, as this volume will contribute to the (highly necessary) data training process of millions of professionals around the world.In summary, this incredible effort from Andrea de Mauro will help - as the title suggests - make data analytics easy… or at least a bit easier! Bravo.

Data Analytics Made Easy: Analyze and present data to make informed decisions without writing any code

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