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Salesforce B2C Solution Architect's Handbook
Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook: Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

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Profile Icon Mike King
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$12.99 per month
Full star icon Full star icon Full star icon Full star icon Half star icon 4.7 (13 Ratings)
Paperback Nov 2021 458 pages 1st Edition
eBook
$55.99
Paperback
$69.99
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Renews at $12.99p/m
Arrow left icon
Profile Icon Mike King
Arrow right icon
$12.99 per month
Full star icon Full star icon Full star icon Full star icon Half star icon 4.7 (13 Ratings)
Paperback Nov 2021 458 pages 1st Edition
eBook
$55.99
Paperback
$69.99
Subscription
Free Trial
Renews at $12.99p/m
eBook
$55.99
Paperback
$69.99
Subscription
Free Trial
Renews at $12.99p/m

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Key benefits

  • Give your customers a frictionless experience by creating a unified view of all their interactions
  • Get your architectural design right the first time and avoid costly reworks
  • Prepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practices

Description

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.

Who is this book for?

This book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It’s primarily written for B2C commerce architects, application architects, integration architects, as well as system architects, enterprise architects, Salesforce architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you’ll need a solid understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences.

What you will learn

  • Explore key Customer 360 products and their integration options
  • Choose the optimum integration architecture to unify data and experiences
  • Architect a single view of the customer to support service, marketing, and commerce
  • Plan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutions
  • Integrate Customer 360 solutions into a single-source-of-truth solution such as a master data model
  • Support business needs that require functionality from more than one component by orchestrating data and user flows

Product Details

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Publication date, Length, Edition, Language, ISBN-13
Publication date : Nov 19, 2021
Length: 458 pages
Edition : 1st
Language : English
ISBN-13 : 9781801817035
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Salesforce
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Product Details

Publication date : Nov 19, 2021
Length: 458 pages
Edition : 1st
Language : English
ISBN-13 : 9781801817035
Vendor :
Salesforce
Category :
Concepts :
Tools :

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Frequently bought together


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Customer reviews

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Full star icon Full star icon Full star icon Full star icon Half star icon 4.7
(13 Ratings)
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Javier Flores Mar 02, 2022
Full star icon Full star icon Full star icon Full star icon Full star icon 5
As a Salesforce architect, I'm very interested on achieve the B2C solution architect certification. In this book I found a great guide to understand the high-level overview of the clouds (service, commerce, and marketing cloud). This book explains every tool you need to know and beyond that, it contains scenarios, flow diagrams, and even information about the responsibilities a B2C architect has.Definitely, I recommend this book if you are looking to get B2C solution architect certification (as a start point) and even if you are only interested in knowing the functionalities for the clouds involved in this kind of architecture, you won't regret if you give it a chance.
Amazon Verified review Amazon
Kelvin D. Meeks Nov 19, 2021
Full star icon Full star icon Full star icon Full star icon Full star icon 5
HIGHLY RECOMMENDED. An excellent book for anyone interested in becoming proficient as a Solution Architect in Salesforce B2C.As the Preface mentions: “This book is primarily aimed at Salesforce technical audiences familiar with one or more of the products in the Customer 360 suite (especially B2C Commerce, Marketing Cloud, and Service Cloud).”What I particularly liked:The concise and crisp writing style.The copious number of links to supplemental information and documentation.The logical progression of the material, the sequencing of the chapters, and the organization of the material within the chapters.The inclusion of the Further Reading section at the end of several chapters.The use of a common thread to help tie things together in the mind of the reader (page-4, “Throughout this journey, we'll be following along with Packt Gear, a fictional company that manufactures, markets, and sells outdoor supplies directly to the consumer.”)Chapter-1 is an excellent level-setting chapter.Chapter-2’s coverage of Limits and AllocationsChapter-3’s coverage of Order Management, Omni-Channel Inventory, Loyalty Management, and Commerce Payments.Chapter-4 – all of it.Chapter-5’s holistic approach – teaching how to build a complete solution – with the “Packt Gear” scenario.Chapter-6’s coverage of architecture deliverables.Chapter-7’s coverage of different development life cycles – and integration architecture options. The discussion on middleware – and MuleSoft.Chapter-9’s discussion on integrating chat bots.What could be improved in the next edition:Performance is a vital consideration when designing a solution – and it would be helpful if there was a chapter that could illustrate how different design/integration/implementation choices could result in (possibly significant?) different performance profiles. This chapter could also cover Diagnosing and Debugging Performance Problems.
Amazon Verified review Amazon
Jason Nov 24, 2021
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Mike King is a brilliant mind in the Salesforce community who has been engrossed in this world for many years.I recommend his book to the Director(s) of E-Commerce, Customer Service & Marketing as a scaffolding for the system capabilities and to help brainstorm connected solutions during implementation. Use the lessons and outlines from this book to create on-boarding for your internal teams, and to empower your managers with the knowledge necessary to thrive. If for nothing else, use it to better understand your relationship with your vendors who support your business.I'm a developer who has worked with the platform for years, and found this book to shed a new light on the connectivity and synergy of the systems. If you're in my seat and looking to take the next step into the Architect path, this is a must-have in your collection. Kudos Mike! Well done!
Amazon Verified review Amazon
Stuart Edeal Nov 20, 2021
Full star icon Full star icon Full star icon Full star icon Full star icon 5
The Salesforce B2C Solution Architect's Handbook by Mike King is a wonderful guide for any Salesforce Architect or Technical Lead looking to grow their knowledge of cross-cloud application integrations and data flow scenarios.Salesforce B2C Solution Architect's world mainly revolve around Service Cloud, Marketing Cloud, and B2C Commerce Cloud, although there are other Salesforce products that do enter the mix. A B2C Solution Architect understands how the platform works, but also needs to understand the customer's capabilities, goals, and the path to that goal. This focus on "customer success" throughout a cross-cloud architecture is key for a Solution Architect.What I appreciate thus far (already 1/2 way through) are all of the use case examples that Mike King uses and application to real life he brings to the book. There are many diagrams and images that help to explain the concepts he is describing, which help in learning complex frameworks.I recommend adding this book to your Architect journey bookshelf. I will be using this for a guide on my path to B2C Solution Architect Certification, but also I am going to keep it handy in my office for continual review and referral on future projects. It is a very useful handbook. Thank you Mike King for the wonderful book.
Amazon Verified review Amazon
Anu Nov 20, 2021
Full star icon Full star icon Full star icon Full star icon Full star icon 5
For someone in salesforce ecosystem, this book is handy for sure
Amazon Verified review Amazon
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