Chapter 8. Demystifying Pinterest through Network Analysis of Users Interests

So far in the preceding chapters, we have explored various social media platforms such as Facebook, Twitter, and YouTube. These have had an incredible impact on billions of people and millions of companies, in connecting and sharing messages, posts, microblogs and video content. We have seen techniques for capturing, storing, and analyzing the content on these platforms. However, in 2009 a new platform was launched, Pinterest, with a different aim and format. Pinterest is a next generation digital form of the physical pinboards that people have used over the years. With those physical pinboards, one would gather and organize various pieces of paper, content, and information from sources such as newspapers, magazines, and one's own creations. Pinboards have been used for both work and hobbies. Pinterest is a new generation pinboard where one can collect interesting pieces of digital content from all over the internet...