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You're reading from Mastering Firebase for Android Development Build real-time, scalable, and cloud-enabled Android apps with Firebase

Product type Paperback

Published in Jun 2018

Publisher Packt

ISBN-13 9781788624718

Length 394 pages

Edition 1st Edition

Languages

JavaScript

Tools

Android

Concepts

Android Development

Author (1):

Kumar S

View More author details

Table of Contents (23) Chapters

Title Page

Dedication

Packt Upsell

Contributors

Preface

1. Keep It Real – Firebase Realtime Database FREE CHAPTER

2. Safe and Sound – Firebase Authentication

3. Safe and Sound – Firebase Crashlytics

4. Genie in the Cloud – Firebase Cloud Functions

5. Arsenal for Your Files – Firebase Cloud Storage

6. Not Just a Keeper, Firebase Hosting

7. Inspection and Evaluation – Firebase Test Lab

8. A Smart Watchdog – Firebase Performance Monitoring

9. Application Usage Measuring and Notification, Firebase Analytics, and Cloud Messaging

10. Changing Your App – Firebase Remote Config and Dynamic Links

11. Bringing Everyone on the Same Page, Firebase Invites, and Firebase App Indexing

12. Making a Monetary Impact and Firebase AdMob and AdWords

13. Flexible NoSQL and Cloud Firestore

14. Analytics Data, Clairvoyant, Firebase Predictions

15. Training Your Code and ML Kit

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Index

Chapter 12. Making a Monetary Impact and Firebase AdMob and AdWords

"Creative without strategy is called Art, Creative with strategy is called Advertising."

- Prof. Jef I Richards

Firebase offers two more services, namely AdWords and AdMob. These tools are exclusively dedicated to application promotions and advertisements. AdWords help in getting more users to install the application, understanding the insights about users, and converting users into active users. AdWords can run targeted ad campaigns based on the Google Analytics data. AdWords can also make use of Firebase Analytics to create an audience for specific campaigns to engage the user base. After connecting AdWords to Firebase, developers or the digital marketing team get the powerful utilities that assist in AdWords investment for installs and in-app purchase actions.

AdMob helps in generating the revenue from your applications. AdMob can also be integrated with Firebase Analytics for more insights. AdMob allows developers to create...