Chapter 11. Onboarding and Registration

In this chapter, we will focus on the onboarding and registration part of your app. It starts with the people that have downloaded the app from the Play Store or App Store. That is an important conversion already. Now they need to be converted into regular users of the app. That is not as easy as it sounds. Studies show that on average 20% of apps are used only once. There are many competing apps in Google Play Store or the App Store. A perfect onboarding strategy for your app is therefore a must have and it could heavily contribute to a good conversion. The first impression your users get of your app should be a good one. To make the conversion as smooth as possible, it is important to show what is in it for them. You should ask yourself why they should have to continue to use the app. From the very start, you have to help them to understand the added value of your app.

There are many reasons why we want a user to sign-up. One of them is that a known...