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Hadoop Blueprints

You're reading from   Hadoop Blueprints Use Hadoop to solve business problems by learning from a rich set of real-life case studies

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Product type Paperback
Published in Sep 2016
Publisher Packt
ISBN-13 9781783980307
Length 316 pages
Edition 1st Edition
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Authors (3):
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Sudheesh Narayan Sudheesh Narayan
Author Profile Icon Sudheesh Narayan
Sudheesh Narayan
Anurag Shrivastava Anurag Shrivastava
Author Profile Icon Anurag Shrivastava
Anurag Shrivastava
 Deshpande Deshpande
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Deshpande
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Table of Contents (14) Chapters Close

Hadoop Blueprints
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
1. Hadoop and Big Data FREE CHAPTER 2. A 360-Degree View of the Customer 3. Building a Fraud Detection System 4. Marketing Campaign Planning 5. Churn Detection 6. Analyze Sensor Data Using Hadoop 7. Building a Data Lake 8. Future Directions

Presenting the view


After extracting, loading, and transforming the data in the HDFS data warehouse, and loading it onto the customer360 database in MySQL, we will present it using a web interface.

MySQL is a popular database suitable for fast interactive queries. It can perfectly serve as the backend database for web applications. When you create a 360-degree view, you might have to integrate it into an existing web application, or build a new application to present your 360-degree to the users. In this section, we will cover building an elementary web application, which can display the 360-degree view.

In order to build the web application, we assume that we get the user ID as the input field that will be used to query the customer360 database. This user ID is the same as the user ID stored in t_customers. Using this user ID, we will present the brand names visited by the user and his latest tweets. Note that we do not have the web access log for all the users present in the customer master...

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