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Fixing Bad UX Designs

You're reading from Fixing Bad UX Designs Master proven approaches, tools, and techniques to make your user experience great again

Product type Paperback

Published in Feb 2018

Publisher

ISBN-13 9781787120556

Length 348 pages

Edition 1st Edition

Concepts

User Experience

Author (1):

Maioli

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Table of Contents (20) Chapters

Title Page

Dedication

Packt Upsell

Foreword

Contributors

Preface

1. Understanding UX and its Importance FREE CHAPTER

2. Identifying UX Issues – UX Methodologies

3. Exploring Potential UX Solutions

4. Increasing Conversion with UX

5. Using UI and Content for Better Communication

6. Considering Accessibility As Part of the UX

7. Improving Physical Experiences

8. Improving IA for Better Navigation

9. Prototyping and Validating UX Solutions

10. Implementing UX Solutions

11. Measuring UX Solutions

12. Keeping Up to Date

1. Other Books You May Enjoy

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Index

Measuring UX

In Chapter 1, Understanding UX and its Importance, we mentioned the importance of UX and the Return of Investment (ROI) of UX. In order to demonstrate it, as we mentioned before, you will need to define metrics and KPIs (Key Performance Indicators) with the stakeholders, in the beginning of the project. The measurements, or KPIs, will show the success of the UX fixes and can be derived from a variety of sources, such as user research (usability testing, surveys, structured interviews, heuristic evaluations, card sorting, heat maps, A/B tests, and so on) and/or analytics, task success rate, time on task, page views, clicks or taps, and so on.

When linked to use, or rather the user experience, KPIs should be defined in a comprehensive format, but they should be able to show the main usage problems and be able to measure whether business objectives are possible to achieve effectively.

The metrics should be chosen as soon as possible. A good time is during the process of user research...

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Authors (1)

Maioli

Maioli

Lisandra Maioli is an Italian-Brazilian journalist with certification in UX (General Assembly LA), post-graduate Diploma in Marketing (UC Berkeley), in Digital Marketing (UCLA), in Interactive Digital Medias (Senac SP), and in Digital-Cultural Journalism (PUC SP). Passionate about UX, she has about 2 decades of international and multidisciplinary experience in Digital Communications in different roles, working for different companies and clients based in Brazil, the US, Italy, Ireland, China, Germany, and the Netherlands.

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