Helping your users save time
Users have less patience to navigate on your site or application and have no time to waste thinking about what should be done on your site or app. A good design should be simple and intuitive. It is important to make navigation paths easy to let the user complete the tasks (such as complete a purchase). A well-organized site's information architecture can be crucial with appropriate prioritization and hierarchies (we will talk more about this in Chapter 8, Reorganizing IA for Better Navigation), with clear global navigation and navigation hints such as the well-known Breadcrumbs that outlines the user path on the website or app.
One way to help users to save time, for example, is to automate form fields. Each form field can be an opportunity to acquire your user information; if the form is too long or complex, you may end up losing a client. Some of the easiest places you can do this are the addresses (cities and states), which can be filled automatically by the...
