The Big Brand Theory | Freshness, Flavour and Innovation. That’s Bakingo!

The inception of Bakingo is a tale of foresight and ambition shared by three engineering friends—Shrey Sehgal, Himanshu Chawla, and Suman Patra. As passionate foodies, they felt that their sweet cravings were never fully satisfied.

In many cities, only two or three prominent bakery brands thrived. What stood out, however, was the absence of a unified, national bakery brand — a gap that seemed impossible to ignore. This realization led Shrey, Himanshu, and Suman onto an exciting new venture!

Founders of Bakingo: (From Left) Suman Patra, Himanshu Chawla, Shrey Sehgal

From simple concepts to sweet creations

The roots of Bakingo trace back to the trio’s experience in running another venture, FlowerAura, a bootstrapped gifting business which they launched in 2011. What began in a modest basement steadily grew into a flourishing company. The valuable insights into logistics and operations that they got from those days, would later become pivotal to the creation and growth of Bakingo.

As first-generation entrepreneurs, the founders understood the significant risk they were taking by starting their own business. Suman says, “We met in college, stayed connected, and eventually decided to take a leap of faith and launch our first venture together.”

In 2014-15, while running FlowerAura, the founders noticed that ordering a cake was inconvenient—customers relied on local bakeries due to the absence of online delivery options. Moreover, the taste and quality of cakes varied widely from city to city, making it difficult for customers to find consistent, high-quality cakes across different parts of the country.

This is how they came up with the idea of launching Bakingo in 2016. The vision was simple, yet ambitious – deliver freshly baked, high-quality cakes and desserts right to customers’ doorsteps.

Since they had previously relied on vendors who were primarily spread across different states, they wished to monitor operations more closely when they established Bakingo. Recognizing the value of quality control, they set up dark stores which were entirely run by the brand.

Suman says “Our learnings from running FlowerAura helped us leverage our technological acumen to streamline operations, minimize wastage, and ensure customer-centric values were at the forefront of our business model”.

By actively seeking and valuing customer feedback, Bakingo continually refines its products and services. This ensures that each interaction with the brand is memorable and delightful.

The brand also focuses on creating customized cakes for specific themes and occasions, such as birthdays, anniversaries, and festivals, ensuring that customers can find the perfect cake for every celebration.

Bakingo sets itself apart by using technology extensively to ensure that every process, from baking to delivery, is meticulously monitored and optimized. This results in minimal wastage and maximized freshness, guaranteeing that customers receive the best products possible.