Being pragmatic
Getting feedback from users based on their actual behavior is one of the most valuable parts of the design process. However, it is also a step that often gets skipped in many projects. Some teams that may be too confident about how people will use their product may rely on self-reported feedback or may perceive the testing process as too complex.
Despite requiring time to prepare, you need to make your teams understand that testing is actually a way to save time. Since the earlier problems are caught, it is easy to fix them.
Inviting people from your team to view the research sessions
Viewing research sessions becomes an eye-opener for many teams. As they see that users struggle to accomplish basic tasks that they expected to be quite easy, they often better understand the purpose of the whole design process.
Establishing a routine of testing with users helps to move the discussion from what team members like to what works best for users. In this way, concerns and suggestions...
