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The Economics of Data, Analytics, and Digital Transformation
The Economics of Data, Analytics, and Digital Transformation

The Economics of Data, Analytics, and Digital Transformation: The theorems, laws, and empowerments to guide your organization's digital transformation

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Key benefits

  • Master the Big Data Business Model Maturity Index methodology to transition to a value-driven organizational mindset
  • Acquire implementable knowledge on digital transformation through 8 practical laws
  • Explore the economics behind digital assets (data and analytics) that appreciate in value when constructed and deployed correctly

Description

In today’s digital era, every organization has data, but just possessing enormous amounts of data is not a sufficient market discriminator. The Economics of Data, Analytics, and Digital Transformation aims to provide actionable insights into the real market discriminators, including an organization’s data-fueled analytics products that inspire innovation, deliver insights, help make practical decisions, generate value, and produce mission success for the enterprise. The book begins by first building your mindset to be value-driven and introducing the Big Data Business Model Maturity Index, its maturity index phases, and how to navigate the index. You will explore value engineering, where you will learn how to identify key business initiatives, stakeholders, advanced analytics, data sources, and instrumentation strategies that are essential to data science success. The book will help you accelerate and optimize your company’s operations through AI and machine learning. By the end of the book, you will have the tools and techniques to drive your organization’s digital transformation. Here are a few words from Dr. Kirk Borne, Data Scientist and Executive Advisor at Booz Allen Hamilton, about the book: "Data analytics should first and foremost be about action and value. Consequently, the great value of this book is that it seeks to be actionable. It offers a dynamic progression of purpose-driven ignition points that you can act upon."

Who is this book for?

This book is designed to benefit everyone from students who aspire to study the economic fundamentals behind data and digital transformation to established business leaders and professionals who want to learn how to leverage data and analytics to accelerate their business careers.

What you will learn

  • Train your organization to transition from being data-driven to being value-driven
  • Navigate and master the big data business model maturity index
  • Learn a methodology for determining the economic value of your data and analytics
  • Understand how AI and machine learning can create analytics assets that appreciate in value the more that they are used
  • Become aware of digital transformation misconceptions and pitfalls
  • Create empowered and dynamic teams that fuel your organization's digital transformation

Product Details

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Publication date, Length, Edition, Language, ISBN-13
Publication date : Nov 30, 2020
Length: 3hrs 36mins
Edition : 1st
Language : English
ISBN-13 : 9781804613153
Category :
Concepts :

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Product Details

Publication date : Nov 30, 2020
Length: 3hrs 36mins
Edition : 1st
Language : English
ISBN-13 : 9781804613153
Category :
Concepts :

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Table of Contents

11 Chapters
The CEO Mandate: Become Value‑driven,Not Data-driven Chevron down icon Chevron up icon
Value Engineering: The Secret Sauce for Data Science Success Chevron down icon Chevron up icon
A Review of Basic Economic Concepts Chevron down icon Chevron up icon
University of San Francisco Economic Value of Data Research Paper Chevron down icon Chevron up icon
The Economic Value of Data Theorems Chevron down icon Chevron up icon
The Economics of Artificial Intelligence Chevron down icon Chevron up icon
The Schmarzo Economic Digital Asset Valuation Theorem Chevron down icon Chevron up icon
The 8 Laws of Digital Transformation Chevron down icon Chevron up icon
Creating a Culture of Innovation Through Empowerment Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon

Customer reviews

Top Reviews
Rating distribution
Full star icon Full star icon Full star icon Full star icon Half star icon 4.3
(23 Ratings)
5 star 65.2%
4 star 17.4%
3 star 8.7%
2 star 4.3%
1 star 4.3%
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Top Reviews

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N/A Mar 14, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Feefo Verified review Feefo
Roy Adeyosoye Feb 07, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
A tour de force of the Digital Economy & Transformation!. A must for any serious practitioner or student.
Feefo Verified review Feefo
Adhiguna Mahendra, Ph.D Dec 07, 2020
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I am an AI consultant at aibusinessinstitute.com. This book is filled with so many insightful (if not groundbreaking) ideas. Lots of Big Data and AI books cover the HOW part but never bother to answer WHY and WHAT. I've been searching for a framework to estimate the business value of AI and Big data. I can't find one so I build my own signature framework. This book complements my framework by viewing AI and Data from Economic Value Perspective. The concept of AI as an appreciated asset is coined by Elon Musk. And only Schmarzo elaborates that concept further.
Amazon Verified review Amazon
FAD Dec 16, 2020
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I was offered the opportunity to review this book by Packt. I have previously reviewed for them and find they engage well experienced authors. In this case the author has taken on the task of guiding us through the quickly evolving digital and data transformation, building value for organizations.A key line - noted up front as well - fully discloses that data analytics is not an A B C process. ("Data science is about identifying variables and metrics that might be better predictors of performance.") Being “data driven” is - as another key COVID term “Now more than ever” - in importance.As a connection wrote “Business decision-making has changed more in the past six months than inthe previous sixty years.” (Eugene Roytburg, Ph.D) This book takes the best static time stab at the effort of making data usable in this type of context, rapid yet reliable decision making.I’m still digesting the book and the infographics. The cheat sheet/summary in the Appendix is a value added guide and review tool for the journey. The book brings together a plethora of areas to review, information, studies, and methodologies … I’ve already gone back and searched a few things I’d like to read more on. I’ve enjoyed reading through … I’ll put this on my digital bookshelf.
Amazon Verified review Amazon
Wendy L. Dec 22, 2020
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Recommended by Kirk Borne on Linkedin, I knew the book when there were just 1 or 2 reviews on Amazon. I am glad that I made the decision to buy this book! It turns out to be a great asset, helping me to think strategically about how to evaluate data value, how to frame an analytic project, and more importantly, the economics laws that drive the digital transformation of the whole world. I love this best from the book: " it isn’t the volume of data that one monetizes, it’s the granularity at the level of the individual that one monetizes." A great book I would recommend to all data practitioners!
Amazon Verified review Amazon
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