What do you get with Print?

Instant access to your digital copy whilst your Print order is Shipped

Paperback book shipped to your preferred address

Redeem a companion digital copy on all Print orders

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

AI Assistant (beta) to help accelerate your learning

Key benefits

Learn and practice various clustering techniques to gather market insights Explore real-life use cases from the business world to contextualize your learning

Work your way through practical recipes that will reinforce what you have learned

Description

One of the most valuable contributions of data science is toward helping businesses make the right decisions. Understanding this complicated confluence of two disparate worlds, as well as a fiercely competitive market, calls for all the guidance you can get. The Art of Data-Driven Business is your invaluable guide to gaining a business-driven perspective, as well as leveraging the power of machine learning (ML) to guide decision-making in your business. This book provides a common ground of discussion for several profiles within a company. You’ll begin by looking at how to use Python and its many libraries for machine learning. Experienced data scientists may want to skip this short introduction, but you’ll soon get to the meat of the book and explore the many and varied ways ML with Python can be applied to the domain of business decisions through real-world business problems that you can tackle by yourself. As you advance, you’ll gain practical insights into the value that ML can provide to your business, as well as the technical ability to apply a wide variety of tried-and-tested ML methods. By the end of this Python book, you’ll have learned the value of basing your business decisions on data-driven methodologies and have developed the Python skills needed to apply what you’ve learned in the real world.

Who is this book for?

This book is for data scientists, machine learning engineers and developers, data engineers, and business decision makers who want to apply data science for business process optimization and develop the skills needed to implement data science projects in marketing, sales, pricing, customer success, ad tech, and more from a business perspective. Other professionals looking to explore how data science can be used to improve business operations, as well as individuals with technical skills who want to back their technical proposal with a strong business case will also find this book useful.

What you will learn

Create effective dashboards with the seaborn library

Predict whether a customer will cancel their subscription to a service

Analyze key pricing metrics with pandas

Recommend the right products to your customers

Determine the costs and benefits of promotions

Segment your customers using clustering algorithms

What do you get with Print?

Instant access to your digital copy whilst your Print order is Shipped

Paperback book shipped to your preferred address

Redeem a companion digital copy on all Print orders

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

AI Assistant (beta) to help accelerate your learning

Frequently bought together

Modern Time Series Forecasting with Python

£39.99

£23.99

£31.99

Total £ 95.97

FAQs

What is the delivery time and cost of print book?

Shipping Details

USA:

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

Economy: Can deliver to P. O. Boxes and private residences.
Trackable service with delivery to addresses in Australia only.
Delivery time ranges from 7-9 business days for VIC and 8-10 business days for Interstate metro
Delivery time is up to 15 business days for remote areas of WA, NT & QLD.

Premium: Delivery to addresses in Australia only
Trackable delivery to most P. O. Boxes and private residences in Australia within 4-5 days based on the distance to a destination following dispatch.

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Disclaimer:
All orders received before 5 PM U.K time would start printing from the next business day. So the estimated delivery times start from the next day as well. Orders received after 5 PM U.K time (in our internal systems) on a business day or anytime on the weekend will begin printing the second to next business day. For example, an order placed at 11 AM today will begin printing tomorrow, whereas an order placed at 9 PM tonight will begin printing the day after tomorrow.

Unfortunately, due to several restrictions, we are unable to ship to the following countries:

Afghanistan
American Samoa
Belarus
Brunei Darussalam
Central African Republic
The Democratic Republic of Congo
Eritrea
Guinea-bissau
Iran
Lebanon
Libiya Arab Jamahriya
Somalia
Sudan
Russian Federation
Syrian Arab Republic
Ukraine
Venezuela

What is custom duty/charge?

Customs duty are charges levied on goods when they cross international borders. It is a tax that is imposed on imported goods. These duties are charged by special authorities and bodies created by local governments and are meant to protect local industries, economies, and businesses.

Do I have to pay customs charges for the print book order?

The orders shipped to the countries that are listed under EU27 will not bear custom charges. They are paid by Packt as part of the order.

List of EU27 countries: www.gov.uk/eu-eea:

A custom duty or localized taxes may be applicable on the shipment and would be charged by the recipient country outside of the EU27 which should be paid by the customer and these duties are not included in the shipping charges been charged on the order.

How do I know my custom duty charges?

The amount of duty payable varies greatly depending on the imported goods, the country of origin and several other factors like the total invoice amount or dimensions like weight, and other such criteria applicable in your country.

For example:

If you live in Mexico, and the declared value of your ordered items is over $ 50, for you to receive a package, you will have to pay additional import tax of 19% which will be $ 9.50 to the courier service.
Whereas if you live in Turkey, and the declared value of your ordered items is over € 22, for you to receive a package, you will have to pay additional import tax of 18% which will be € 3.96 to the courier service.

How can I cancel my order?

Cancellation Policy for Published Printed Books:

You can cancel any order within 1 hour of placing the order. Simply contact [email protected] with your order details or payment transaction id. If your order has already started the shipment process, we will do our best to stop it. However, if it is already on the way to you then when you receive it, you can contact us at [email protected] using the returns and refund process.

Please understand that Packt Publishing cannot provide refunds or cancel any order except for the cases described in our Return Policy (i.e. Packt Publishing agrees to replace your printed book because it arrives damaged or material defect in book), Packt Publishing will not accept returns.

What is your returns and refunds policy?

Return Policy:

We want you to be happy with your purchase from Packtpub.com. We will not hassle you with returning print books to us. If the print book you receive from us is incorrect, damaged, doesn't work or is unacceptably late, please contact Customer Relations Team on [email protected] with the order number and issue details as explained below:

If you ordered (eBook, Video or Print Book) incorrectly or accidentally, please contact Customer Relations Team on [email protected] within one hour of placing the order and we will replace/refund you the item cost.
Sadly, if your eBook or Video file is faulty or a fault occurs during the eBook or Video being made available to you, i.e. during download then you should contact Customer Relations Team within 14 days of purchase on [email protected] who will be able to resolve this issue for you.
You will have a choice of replacement or refund of the problem items.(damaged, defective or incorrect)
Once Customer Care Team confirms that you will be refunded, you should receive the refund within 10 to 12 working days.
If you are only requesting a refund of one book from a multiple order, then we will refund you the appropriate single item.
Where the items were shipped under a free shipping offer, there will be no shipping costs to refund.

On the off chance your printed book arrives damaged, with book material defect, contact our Customer Relation Team on [email protected] within 14 days of receipt of the book with appropriate evidence of damage and we will work with you to secure a replacement copy, if necessary. Please note that each printed book you order from us is individually made by Packt's professional book-printing partner which is on a print-on-demand basis.

What tax is charged?

Currently, no tax is charged on the purchase of any print book (subject to change based on the laws and regulations). A localized VAT fee is charged only to our European and UK customers on eBooks, Video and subscriptions that they buy. GST is charged to Indian customers for eBooks and video purchases.

What payment methods can I use?

You can pay with the following card types:

Visa Debit
Visa Credit
MasterCard
PayPal

What is the delivery time and cost of print books?

Shipping Details

USA:

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Unfortunately, due to several restrictions, we are unable to ship to the following countries:

Afghanistan
American Samoa
Belarus
Brunei Darussalam
Central African Republic
The Democratic Republic of Congo
Eritrea
Guinea-bissau
Iran
Lebanon
Libiya Arab Jamahriya
Somalia
Sudan
Russian Federation
Syrian Arab Republic
Ukraine
Venezuela

Steven Fernandes Feb 13, 2023

This book presents a comprehensive guide to various data analysis and visualization techniques, utilizing the Python libraries Pandas and Seaborn, including machine learning with Sci-Kit Learn, customer and product segmentation, estimating customer satisfaction, predicting churn and conversion, performing pricing analytics, forecasting sales, and optimizing promotion and stock. The book also includes a focus on improving digital marketing strategy, creating effective dashboards with Seaborn, and interviewing business leaders. Additionally, it provides practical applications, such as predicting customer cancellations, recommending products to customers, and analyzing pricing metrics. Lastly, it covers segmentation using clustering algorithms and determining the costs and benefits of promotions.

Amazon Verified review

Nikhil Feb 13, 2023

This book explains how we can make the most of the data by optimising solutions in our day to day business problems. This hands-on approach provides the reader with a tangible understanding of the value that data-driven methodologies can bring to a business. The book is well-suited for business decision-makers who want to apply data solutions to their business processes. The book's clear explanations and practical examples make it an invaluable resource for anyone looking to gain a deeper understanding of the topic.

Ian Klosowicz Mar 08, 2023

This book is an excellent resource for anyone who wants to learn how to use Python and its many libraries for machine learning. One of the best things about this book is that it provides real-world business problems which are very valuable if you want to create a portfolio. Overall, it's a great book to add to your data toolbelt!

Emmanuel Elom Oct 16, 2023

Leveraging data-driven insights is essential in the dynamic world of modern business. The full spectrum of data analytics and its applications is covered in this book. These topics enable businesses to make wise judgments, from machine learning for optimizing corporate operations to Python-based data analysis and visualization, comprehending market insights, client preferences, and price elasticity. The critical role data plays in encouraging success and progress in the corporate sector is further highlighted by investigating topics like customer segmentation, web analytics, and developing a data-driven culture. Finally, I would suggest the book to anyone attempting to circumvent the issues with real-world data analytics.

Tynan Mar 09, 2023

Super informative, giving tutorials on useful analysis code from import to finish. Super clear an concise directions.

The Art of Data-Driven Business: Transform your organization into a data-driven one with the power of Python machine learning

What do you get with Print?

Key benefits

Description

Who is this book for?

What you will learn

Product Details

What do you get with Print?

Product Details

Frequently bought together

Recommendations for you

Customer reviews

People who bought this also bought

About the author

FAQs

The Art of Data-Driven Business: Transform your organization into a data-driven one with the power of Python machine learning

What do you get with Print?

Contact Details

Shipping Address

Billing Address

Key benefits

Description

Who is this book for?

What you will learn

Product Details

What do you get with Print?

Contact Details

Shipping Address

Billing Address

Product Details

Packt Subscriptions

Frequently bought together

Recommendations for you

Customer reviews

People who bought this also bought

About the author

FAQs