Functional overview of Salesforce CRM

The Salesforce CRM functions are related to each other and, as mentioned previously, have cross-over areas, which can be represented as shown in the following diagram:

Marketing administration

Marketing administration is available in Salesforce CRM under the application suite known as the Marketing Cloud.

The core functionality enables organizations to manage marketing campaigns from initiation to lead development in conjunction with the sales team. The features in the marketing suite can help to measure the effectiveness of each campaign by analyzing the leads and opportunities generated as a result of specific marketing activities.

Salesforce automation

Salesforce automation is the core feature set within Salesforce CRM and is used to manage the sales process and activities. It enables salespeople to automate manual and repetitive tasks and provides them with information related to existing and prospective customers. In Salesforce CRM, Salesforce automation...