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Lean Mobile App Development

You're reading from   Lean Mobile App Development Apply Lean startup methodologies to develop successful iOS and Android apps

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Product type Paperback
Published in Nov 2017
Publisher Packt
ISBN-13 9781786467041
Length 378 pages
Edition 1st Edition
Tools
Concepts
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Authors (3):
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 van Drongelen van Drongelen
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van Drongelen
 Krishnaswamy Krishnaswamy
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Krishnaswamy
Adam Dennis Adam Dennis
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Adam Dennis
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Table of Contents (27) Chapters Close

Title Page
Credits
About the Authors
www.PacktPub.com
Customer Feedback
Preface
1. Yes, There Is an App for That FREE CHAPTER 2. Lean Startup Primer 3. Challenges in Applying Lean to Building Mobile Apps 4. An Agile Workflow in a Nutshell 5. A Pragmatic Approach 6. MVP is Always More Minimal Than You Think 7. Minimal Viable Product Case Studies 8. Cloud Solutions for App Experiments 9. Native, Hybrid, or Cross-Platform 10. There Is an API for That! 11. Onboarding and Registration 12. Do Things That Do Not Scale 13. Play Store and App Store Hacks 14. A/B Testing Your App 15. Growing Traction and Improving Retention 16. Scaling Strategies 17. Monetization and Pricing Strategy 18. Continuous Deployment 19. Building an Unfair Advantage 20. The Flyng Case Study 1. Appendix

What is user onboarding all about?


Onboarding begins where a potential user, who has just downloaded your app, starts your app for the first time. You will have to convince that user and make sure that he instantly will notice the app's benefits. You want to convert your potential user into an engaged and active user, and this process starts with the first view that your app displays. To accomplish this, the first impression of your app should be interesting from a visual perspective and it should explain why the user should use this app. One of the ways of doing this is to create an introduction view with one or multiple slides. Remember that on a mobile device there is limited space, so you need to keep it short and simple. It should clearly explain the why and the what of the app. How things exactly work is something for later.

Note

Show your users the benefits (the why) of your app before talking about its features (the what).

Show a maximum of three or four benefits. For example, they...

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