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Lean Mobile App Development

You're reading from   Lean Mobile App Development Apply Lean startup methodologies to develop successful iOS and Android apps

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Product type Paperback
Published in Nov 2017
Publisher Packt
ISBN-13 9781786467041
Length 378 pages
Edition 1st Edition
Tools
Concepts
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Authors (3):
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 van Drongelen van Drongelen
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van Drongelen
 Krishnaswamy Krishnaswamy
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Krishnaswamy
Adam Dennis Adam Dennis
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Adam Dennis
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Table of Contents (27) Chapters Close

Title Page
Credits
About the Authors
www.PacktPub.com
Customer Feedback
Preface
1. Yes, There Is an App for That FREE CHAPTER 2. Lean Startup Primer 3. Challenges in Applying Lean to Building Mobile Apps 4. An Agile Workflow in a Nutshell 5. A Pragmatic Approach 6. MVP is Always More Minimal Than You Think 7. Minimal Viable Product Case Studies 8. Cloud Solutions for App Experiments 9. Native, Hybrid, or Cross-Platform 10. There Is an API for That! 11. Onboarding and Registration 12. Do Things That Do Not Scale 13. Play Store and App Store Hacks 14. A/B Testing Your App 15. Growing Traction and Improving Retention 16. Scaling Strategies 17. Monetization and Pricing Strategy 18. Continuous Deployment 19. Building an Unfair Advantage 20. The Flyng Case Study 1. Appendix

Lean Canvas


In 2009, Ash Maurya proposed the Lean Canvas. The Lean Canvas was inspired by the BMC, and by a variant by Robert Fitzpatrick that incorporated worksheets from Steve Blank's The Four Steps to Epiphany.

"Most startups fail, not because they fail to build what they set out to build, but because they waste time, money, and effort building the wrong product." - Ash Maurya

Ash Maurya's n variant is tailored for entrepreneurs and intrapreneurs testing out a new idea. The Lean Canvas helps you test out the key hypothesis that needs to be validated in order for you to find the product/market fit:

One metric that matters

Ben Yoskovitz and Alistair Croll detailed their concept of One Metric That Matters (OMTM) in their book Lean Analytics.

This concept--focusing on one important metric instead of a multitude of metrics--is designed to help entrepreneurs simplify and stay focused. According to the authors, this means that at any given time, there's one metric you should care about above all...

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