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Lean Mobile App Development

You're reading from Lean Mobile App Development Apply Lean startup methodologies to develop successful iOS and Android apps

Product type Paperback

Published in Nov 2017

Publisher Packt

ISBN-13 9781786467041

Length 378 pages

Edition 1st Edition

Tools

Android

Concepts

Soft Skills

Authors (3):

van Drongelen

Krishnaswamy

Adam Dennis

View More author details

Table of Contents (27) Chapters

Title Page

Credits

About the Authors

www.PacktPub.com

Customer Feedback

Preface

1. Yes, There Is an App for That FREE CHAPTER

2. Lean Startup Primer

3. Challenges in Applying Lean to Building Mobile Apps

4. An Agile Workflow in a Nutshell

5. A Pragmatic Approach

6. MVP is Always More Minimal Than You Think

7. Minimal Viable Product Case Studies

Fun with Charades - Initial vision

8. Cloud Solutions for App Experiments

9. Native, Hybrid, or Cross-Platform

10. There Is an API for That!

11. Onboarding and Registration

12. Do Things That Do Not Scale

13. Play Store and App Store Hacks

14. A/B Testing Your App

15. Growing Traction and Improving Retention

16. Scaling Strategies

17. Monetization and Pricing Strategy

18. Continuous Deployment

19. Building an Unfair Advantage

20. The Flyng Case Study

1. Appendix

Reading list and references

Summary

Applying Lean methods to mobile app development is not easy. There are certain unique challenges that get in the way of running a tight Build-Measure-Learn loop with customers and maximizing validated learning. In this chapter, we covered some of the biggest challenges, such as the ones presented by the platforms, the App Stores, and the users themselves.

In the next chapter, we will explore why you should take a pragmatic approach to app development, how to be pragmatic and structured at the same time, and we will look at a few real-world tools and techniques to help you stay focused and practical.

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Authors (3)

van Drongelen

van Drongelen

Mike van Drongelen works as a mobile solution consultant in the Netherlands. He develops Android, iOS, and .NET solutions for various customers and has some start-up projects of his own. Creating successful software using less code is what he is aiming for. He thinks developing software is fun, but waste is not. Too often the business guys do not fully understand the tech guys and the other way around. This, amongst other insights, explains why he is interested in the lean start-up methodology and why he thinks it is important to apply to mobile app development. When he is not developing apps, he likes to go on trips on his motorbike or with his 2 CV.

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Krishnaswamy

Krishnaswamy

Aravind Arvi Krishnaswamy is an entrepreneur and tech executive. He lives in Bangalore, India, with his wife Monami and his dog. He's passionate about all things cloud, mobile, and social. He co-founded Levitum and is fortunate to work with a wonderful set of friends. In the past, he lived and worked in Silicon Valley, where he was a part of one IPO and exit. He also holds a patent for work done during his MS research at Iowa State University. In his spare time, he enjoys playing tennis, writing, and travel with his talented wife and dog. He's also a frequent public speaker at a number of product and tech conferences.

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Adam Dennis

Adam Dennis

Adam is a seasoned unicorn who has run political campaigns, created tech training centers for at-risk youth, and founded and sold a successful SaaS. Adam now runs 10+ software teams for Dominion Dealer Solutions, an enterprise SaaS serving US auto dealers. Adam promotes team excellence, fact-driven decision-making and failing fast. At Dominion, Adam integrated Lean / Agile methods and coding best practices into all his teams. Adam lives on the island of Antigua. When offline, Adam etches glass and enjoys life with his wife and daughters.

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