Automating Salesforce Marketing Cloud: Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples

Greg Gifford

Jason Hanshaw

£36.99

4.8 (27 Ratings)

Audiobook Apr 2022 12hrs 6mins 1st Edition

Greg Gifford

Jason Hanshaw

£36.99

4.8 (27 Ratings)

Audiobook Apr 2022 12hrs 6mins 1st Edition

What do you get with Audiobook?

Download a zip folder containing audio files (MP3) and a supplementary PDF

DRM FREE - Listen whenever, wherever and however you want

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Key benefits

Increase your knowledge of automation theory and the applications of SFMC
Explore automation with SFMC and its capabilities beyond general usage
Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency

Description

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.

Who is this book for?

This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book.

What you will learn

Understand automation to make the most of the SFMC platform
Optimize ETL activities, data import integrations, data segmentations, email sends, and more
Explore different ways to use scripting and API calls to increase Automation Studio efficiency
Identify opportunities for automation with custom integrations and third-party solutions
Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools
Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output

What do you get with Audiobook?

Download a zip folder containing audio files (MP3) and a supplementary PDF

DRM FREE - Listen whenever, wherever and however you want

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Total £ 118.97

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JB Apr 19, 2022

Can't thank enough Greg and Jason for their efforts in creating this much needed book. This book covers all the aspects of the Marketing Cloud Automation beginning with the basics of automation and guiding thru the most advanced concepts of optimizing automations, webhooks, custom integrations, best practices, etc., Recommend this to all sfmc folks no matter one is a beginner level or experienced

Amazon Verified review

Artur Krotkov May 17, 2022

So far, the best SFMC book (and potentially the most comprehensive source of wisdom on this topic). It covers everything starting from basics and ending with some insights and best practices that you won't find anywhere else. Suitable for beginners but technically experienced people would benefit from reading even more.

Tony Zupancic May 05, 2022

I've been a user of Salesforce Marketing Cloud for the last 5+ years and have spent the last few finding ways to build efficiencies for the platform. This book is a SFMC users dream, no matter your level of expertise. Not only is it complete with tons ideas and samples, it details considerations to be thought through prior to implementing automated processes and strives to make the reader understand the pros/cons of automation. It makes you start to think of automation strategically and how it impacts your stakeholders and teams!I would absolutely recommend anyone just learning SFMC, looking to expand their knowledge, or as a comprehensive reference!

Pat May 06, 2022

A lot of detail and hard work went into this.

Adam Babcock Apr 20, 2022

Thank you Greg and Jason for putting this well written and extremely helpful book together! I have been working in SFMC for over 10 years and still was able to pick up some new tricks and will be definitely be using this as a guide to help me explain some of these concepts to my clients. Whether you are a novice, or experienced in the platform, this book does a great job of laying the foundation and explaining the basics of automation, before diving into the more technical how-to's and all the possibilities the tool provides. I especially liked the explanation of when to use Automation Studio vs Journey Builder (or both!), as this is something I have seen people struggle with often. Couldn't recommend this book more for anyone who currently works in SFMC or is looking to get started.

Automating Salesforce Marketing Cloud: Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples

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