Spark for using Telco Data

In this section, we will start with a real-life use case of learning from Telco Data and then describe how to prepare Apache Spark computing for this real-life project of Telco Data machine learning.

The use case

Telco companies in the United States and also in other regions have huge amounts of data in their hands now. Many telco companies have started considering this data as their most valuable asset. They have started utilizing the data not only for their own data-driven decision making, but also for their clients. Specifically, some telco companies started using Big Data analytics to differentiate their offerings and target customers more effectively, thereby generating greater customer loyalty as well as taking advantage of new innovative business models. They also used data to increase operational efficiencies and improve effectiveness of customer-experience management. To serve their corporate clients, some telco companies have used the data to help segment...