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AMP: Building Accelerated Mobile Pages

You're reading from AMP: Building Accelerated Mobile Pages Create lightning-fast mobile pages by leveraging AMP technology

Product type Paperback

Published in Oct 2017

Publisher Packt

ISBN-13 9781786467317

Length 370 pages

Edition 1st Edition

Languages

JavaScript

Tools

AMP

Concepts

Web Design

Author (1):

O'Donoghue

View More author details

Table of Contents (24) Chapters

Title Page

Credits

About the Author

Acknowledgements

About the Reviewer

www.Packtpub.com

Customer Feedback

Preface

1. Ride the Lightning with AMP

2. Building Your First AMP Page FREE CHAPTER

3. Making an Impression - Layout and Page Design in AMP

4. Engaging Users with Interactive AMP Components

5. Building Rich Media Pages in AMP

6. Making Contact - Forms in AMP

7. Dynamic Content and Data-Driven Interaction

8. Programming in AMP - amp-bind

9. When AMP Is Not Enough - Enter the iframe

10. Ads and Analytics in AMP

11. AMP Deployment and Your Web Presence

12. AMP - Where It's At and Where It's Going

13. AMP Components

14. Actions and Events

15. amp-bind Whitelisted Functions

JavaScript whitelisted functions

16. amp-bind Permitted Attribute Bindings

Chapter 10. Ads and Analytics in AMP

In this chapter, we'll cover ads and analytics support in AMP. While perhaps not the most exciting topics, they are important nonetheless. Analytics can offer insights into how well a website is performing against its goals, and into user behavior and interaction with the site. Ads offer a monetization model for many sites for which there may be no other revenue source available.

We'll start off with analytics and see how to add different types of tracking to our web pages. We'll see how to do the following:

Track different types of events, such as pageviews, clicks, scrolling, and social sharing
Apply this to our e-commerce cart, and see how to track addition and removal of products from the cart
Unify sessions across the AMP cache and the original domain

We'll then look at ad support in AMP, and review the types and formats of ads that can be added to AMP pages.

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Authors (1)

O'Donoghue

O'Donoghue

https://mobiforge.com/news-comment/google-amp-coming-to-your-search-results-early-next-year

See other products by O'Donoghue

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